Logo of Phnom Penh Post newspaper Phnom Penh Post - Subaru set to launch in Q1

Subaru set to launch in Q1

Subaru set to launch in Q1

091224_09
Ikuo Mori, president of Fuji Heavy Industries Ltd, which makes Subaru vehicles, poses with a new model in Tokyo last week.

Japanese automaker says it will focus on high end of market.

MOTOR Image Group is to targetg the premium end of the auto market when it sells Subaru vehicles in the Kingdom for the first time from early next year, said the Malaysian distributor’s Cambodia country head.

It plans to retail just two models out of its Mao Tse-tung Boulevard showroom from February or March – the Forester 2.0X and 2.5XT sport utility vehicles – Motor Image Group Cambodia General Manager Jonathan Tan said.

“Subaru will be a premium car in Cambodia,” he said. “We will only market our top models for this purpose.”

The firm aims to sell 100 vehicles from the Japanese automaker in its first year of operations, Tan said.

It was attracted by the long-term growth potential of auto sales in Cambodia, he said, adding that the firm plans to expand domestic operations from its initial showroom “to work with dealers in other cities and provinces”.

Tan said the firm is counting on the popularity of the Subaru brand and its “many years of experience” in Asian markets to be successful in Cambodia.

The planned expansion will generate 20 to 30 jobs initially, providing full service and support for the vehicles within the Kingdom.

Motor Image introduced Subaru to Singapore more than 10 years ago and is Subaru’s official distributor in 10 Asian countries including Cambodia, Vietnam, Thailand and China.

The firm is setting up operations concurrently in Cambodia and Vietnam, which will share management.

Motor Image – a subsidiary of Hong Kong-listed Tan Chong International Ltd – also exports Nissan vehicles to Singapore.

MOST VIEWED

  • Reuters: US Embassy fired 32 staff members for sharing pornography

    The United States Embassy in Phnom Penh has fired 32 non-diplomatic staff members who were allegedly caught exchanging pornographic images and video, including of minors, according to the news agency Reuters. Four sources, who spoke on condition of anonymity, told Reuters the content was shared in

  • Our 2018 guide to spending Khmer New Year in Phnom Penh

    Khmer New Year festivities are upon us. For the next few days, travellers will be making their way to their home provinces to eat, celebrate, play traditional games and visit a pagoda with offerings. If you will be staying put in Phnom Penh for the

  • US think tank warns of China's 'ulterior motives'

    A US think tank on Tuesday warned that spreading Chinese investment in the Indo-Pacific follows a pattern of leveraging geopolitical influence at the expense of the nations receiving investment, including Cambodia. The report looks at a sample of 15 Chinese port development projects, noting that the

  • More than three tonnes of ivory reportedly bound for Cambodia seized in Mozambique

    A total of 3.5 tonnes of ivory reportedly bound for Cambodia was seized by authorities in Mozambique late last week, according to the NGO Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). CITES' information was based on a report from the