Thai coffee brand Inthanin has announced plans to open its first store in Cambodia next month, with the ultimate goal of establishing over 100 outlets in the country.
Cambodia-based RCG Retail is partnering with Inthanin to open a Phnom Penh store in March, followed by a second outlet in Siem Reap in April, according to the Thai newspaper The Nation.
The company hopes to sell 300 cups of coffee each day by the end of its first year, and wants to open 100 stores over the next four years 2022, the report says. The coffee will be sourced from Thailand, while baked goods will be produced locally.
Cambodia’s upscale coffee shop scene has rapidly internationalized in recent years to include new outlets from global giants Starbucks and Gloria Jeans, as well as a proliferation of outlets from the Thai-based chains Coffee Today and Amazon Café.