Logo of Phnom Penh Post newspaper Phnom Penh Post - Thai-Danish milk maker eyes China, VN, aims for $380M goal

Thai-Danish milk maker eyes China, VN, aims for $380M goal

Thai-Danish milk maker eyes China, VN, aims for $380M goal

The Dairy Farming Promotion Organisation (DPO), producer of Thai-Danish milk, aims to penetrate five major cities in China as well as Vietnam via e-commerce channels, and is confident of achieving its target of 12 billion baht ($380 million) in sales by next year, said senior board member Arthit Petcharat.

He said: “Owing to the Covid-19 outbreak, more customers are switching to online shopping for consumer products, prompting us to use e-commerce as a leading platform to penetrate new markets overseas, especially China and Vietnam which have large customer bases.

“Next year we are planning to enter Kunming in the first quarter, and will then expand to five major cities namely Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu.

“We have set the export target at one billion baht per year, in line with the government’s policy to have DPO, which is a state enterprise, to achieve total sales of 12 billion baht within five years, from 2016 to 2021.”

Arthit said DPO currently holds 49 per cent market share in the general milk group and plans to research and develop new products in other dairy businesses as well as use marketing campaigns to attract new target groups using modern platforms such as e-commerce and online marketing.

“We aim to make Thai-Danish the national milk brand by 2021 and hope our brand will come to Thai consumers’ minds when they think of dairy products,” he said.

Suchart Jariyalertsak, deputy director and acting director of DPO, said the organisation was also working with partners in the sports industry to promote the Thai-Danish brand to the new generation, which is health conscious and interested in exercise.

He said: “We have signed pacts with BG Pathum United Football Club and Thai Jet Sports Boating Association to promote our brand through sporting events like football matches and jet-ski racing tournaments.

“With the help of our partners and promotion of e-commerce platforms, DPO is confident it will achieve its 12 billion baht sales target by 2021.”

THE NATION (THAILAND)/ASIA NEWS NETWORK

MOST VIEWED

  • Would you like fries with that? US burger chain makes Phnom Penh debut

    California-based The Habit Burger Grill restaurant chain is all set to serve up a delicious array of charbroiled burgers and sides at its newest international location in the centre of Phnom Penh. The Habit is “renowned for its award-winning Charburgers grilled over an open flame,

  • Angkor provides ‘valuable’ water storage

    The Apsara National Authority (ANA) has stored millions of cubic metres of water at reservoirs in the Angkor area after Cambodia experienced a series of rainstorms over the last few days. The storing of the water, besides serving temple conservation, will also be used to

  • Banteay Meanchey floods kill one more as death toll reaches 15

    As floodwaters start to recede in Pursat, Battambang and Pailin provinces and Phnom Penh, Banteay Meanchey continues to bear the brunt as one more person was killed on Monday, bringing the total number of flood-related deaths to 15 in the province this month. Banteay Meanchey provincial

  • Floods prompt evacuations in Kampong Speu

    Rain-induced floods and water flowing from Kampong Speu province have submerged the houses of 1,527 families living close to the Prek Thnot River in Spean Thma, Tien, Kong Noy and Roluos communes in Phnom Penh’s Dangkor district, according to data from local authorities. Spean Thma

  • Serving coffee with a side of robots

    The eye-catching glass building surrounded by greenery at the intersection of Streets 371 and 2002 in Phnom Penh’s Sen Sok district is more than just another coffee shop where you can while away a few hours. UrHobby House cafe is filled with robots and characters from

  • Banteay Meanchey flood victims receive aid

    Prime Minister Hun Sen on Wednesday provided aid to more than 10,000 families affected by flooding in Banteay Meanchey province’s Mongkol Borei district and offered his condolences to the 18 victims who drowned in the province over the past week. He said flooding had occured in