Logo of Phnom Penh Post newspaper Phnom Penh Post - Thailand inks MoU to bring farmers online

Thailand inks MoU to bring farmers online

Thailand inks MoU to bring farmers online

Thailand's Ministry of Agriculture and Cooperatives is set to sign a Memorandum of Understanding (MoU) with Singapore-based shopping platform Shopee on Wednesday encouraging Thai farmers to sell products online.

The ministry expects product sales via the Shopee platform to increase by approximately 30 per cent.

Minister Chalermchai Sreeon noted that the Covid-19 outbreak had increased the popularity of online shopping.

Shopee is a large well-known e-commerce platform in the region, so this is an opportunity to promote Thai farmers to sell products online and increase marketing channels to enable consumers to buy high quality products at reasonable prices directly from farmers, he said.

Chalermchai said: “We will organise training courses to enable farmers to sell agricultural products via online channels.

“We aim to train approximately 1,000 farmers this year, while expecting product sales via Shopee platform would increase by approximately 30 per cent, or approximately three billion baht [$95.6 million].”

He explained that the cooperation with Lazada (Thailand) Co Ltd, a leading online shopping platform, to promote Thai farmers to sell products online since the beginning of this year, had been successful and had gained attention from several farmers.

He said: “After farmers opened 113 online stores on Lazada to sell products for four months, 30 per cent of online stores had generated sales of over 30 per cent, while another 70 per cent of online stores had generated sales below 30 per cent.

“We aim to train 500 farmers to sell products via the Lazada platform this year.”

He added that the ministry will inquire farmers who are unable to achieve the sales target about problems and obstacles to improve their potential.

THE NATION (THAILAND)/ASIA NEWS NETWORK

MOST VIEWED

  • Hun Sen says Kingdom not a 'satellite country'

    Prime Minister Hun Sen said Cambodia had sent diplomatic notes to various embassies demonstrating its stance and clarifying allegations that the Kingdom is a satellite country of China which will allow it exclusive access to the Ream Naval Base in Preah Sihanouk province. The response

  • Vast Prince Manor fun park opens to much fanfare in Kandal

    Chinese-owned Prince Culture and Development Co Ltd officially launched the $85 million Prince Manor entertainment centre in Kandal province on Wednesday. Prince Manor is located along National Road 1, 20km from the centre of Phnom Penh. It is the first major theme park project in Cambodia and

  • Angkor provides ‘valuable’ water storage

    The Apsara National Authority (ANA) has stored millions of cubic metres of water at reservoirs in the Angkor area after Cambodia experienced a series of rainstorms over the last few days. The storing of the water, besides serving temple conservation, will also be used to

  • Floods prompt evacuations in Kampong Speu

    Rain-induced floods and water flowing from Kampong Speu province have submerged the houses of 1,527 families living close to the Prek Thnot River in Spean Thma, Tien, Kong Noy and Roluos communes in Phnom Penh’s Dangkor district, according to data from local authorities. Spean Thma

  • Serving coffee with a side of robots

    The eye-catching glass building surrounded by greenery at the intersection of Streets 371 and 2002 in Phnom Penh’s Sen Sok district is more than just another coffee shop where you can while away a few hours. UrHobby House cafe is filled with robots and characters from

  • Banteay Meanchey floods kill one more as death toll reaches 15

    As floodwaters start to recede in Pursat, Battambang and Pailin provinces and Phnom Penh, Banteay Meanchey continues to bear the brunt as one more person was killed on Monday, bringing the total number of flood-related deaths to 15 in the province this month. Banteay Meanchey provincial