THE Cambodia Micro, Small and Medium Enterprise Project is to hold a workshop today to discuss the benefits of a tourism marketing board. The Phnom Penh workshop, which is to be held at the Hotel Intercontinental on Monivong Boulevard, will examine best practices in establishing a tourism board for Cambodia, a body that thus far does not exist in the Kingdom but which analysts say could help promote Cambodia as a tourist destination. “The most effective marketing and promotions boards are those with some form of public-private partnership, which ensures that private sector consumer expertise and business practices are harnessed for destination marketing purposes, while ensuring this drive ‘fits’ with the government’s broader tourism policy,” Curtis Hundley, Chief of Party for USAID's Cambodia MSME Project, said in a statement released on Monday. The one-day workshop will gather hoteliers, tour operators, travel agents, airline representatives and tourism associations, among other concerned parties.