Logo of Phnom Penh Post newspaper Phnom Penh Post - Vehicle advertising company to enter market

Vehicle advertising company to enter market

Vehicle advertising company to enter market

Japanese-owned vehicle advertising start-up Flare (Thailand) Co Ltd will expand operations to Cambodia this month in cooperation with Japanese recycling firm ReNet Japan Group Inc, ReNet Japan said in a statement on Wednesday.

The companies plan to register 5,000 drivers and manage 300 million yen ($2.7 million) worth of advertisements over the next three years, ReNet Japan said.

The service, Flare AD, places advertisements on vehicles and pays their owners according to the distance and duration of journeys calculated via its mobile application, which tracks vehicle locations using the global positioning system (GPS), it said.

Flare (Thailand) will provide software and operational support while ReNet Japan will manage sales, Flare (Thailand) CEO Kazuki Kamiya told Japan’s NNA Business News.

ReNet Japan – based in Nagoya, Japan – currently operates several businesses in the Kingdom such as auto leasing services and used car sales.

It will strive to offer the service to taxis and other ride-hailing vehicles, a ReNet Japan spokeswoman told Japanese news agency NNA.

Through its advertisements, it hopes to provide car owners with extra income and monitor vehicle locations via its mobile application, the statement said.

According to NNA, the Japanese group posted an 88.9 per cent surge in sales to 8.57 billion yen in the last fiscal year, mostly driven by the rapid business growth in Cambodia.

For business in the Kingdom, it saw an over 12-fold increase in operating profit, up more than six-fold from a year earlier, financial statements show.

MOST VIEWED

  • Wing Bank opens new branch in front of Orkide The Royal along Street 2004

    Wing Bank celebrates first anniversary as commercial bank with launch of brand-new branch. One year since officially launching with a commercial banking licence, Wing Bank on March 14 launched a new branch in front of Orkide The Royal along Street 2004. The launch was presided over by

  • Girl from Stung Meanchey dump now college grad living in Australia

    After finishing her foundational studies at Trinity College and earning a Bachelor’s degree from the University of Melbourne in 2022, Ron Sophy, a girl who once lived at the Stung Meanchey garbage dump and scavenged for things to sell, is now working at a private

  • Ministry orders all schools, public and private, to close for SEA Games

    From April 20 to May 18, all public and private educational institutions will be closed to maintain order and support Cambodia's hosting of the 32nd SEA Games and 12th ASEAN Para Games, said a directive from the Ministry of Education, Youth and Sport. Cambodia will host the

  • Wat Phnom hornbills attract tourists, locals

    Thanks to the arrival of a friendly flock of great hornbills, Hour Rithy, a former aviculturist – or raiser of birds – in Kratie province turned Phnom Penh tuk tuk driver, has seen a partial return to his former profession. He has become something of a guide

  • Almost 9K tourists see equinox sunrise at Angkor Wat

    Nearly 9,000 visitors – including 2,226 international tourists – gathered at Angkor Wat on March 21 to view the spring equinox sunrise, according to a senior official of the Siem Reap provinical tourism department. Ngov Seng Kak, director of the department, said a total of 8,726 people visited Angkor Wat to

  • Angkor Beer strengthens national pride with golden new look and fresher taste

    Angkor Beer – the "Gold of Angkor" – has a new look, one that is more stylish and carries a premium appeal, as well as a fresher taste and smoother flavour, making it the perfect choice for any gathering. Angkor Beer recently launched its new design, one