Logo of Phnom Penh Post newspaper Phnom Penh Post - VN finding ways to boost coffee exports

VN finding ways to boost coffee exports

Content image - Phnom Penh Post
Coffee exports reached 1.26 million tonnes in the first nine months of this year, valued at $2.17 billion, down 12.5 per cent in volume and 20.9 per cent in value compared to the same period last year. BAODAUTU.VN/VIET NAM NEWS

VN finding ways to boost coffee exports

As Vietnam's coffee exports dropped in both volume and turnover in the first nine months of this year, the Ministry of Industry and Trade said improving product quality and brand development are key for coffee export growth.

Coffee exports reached 1.26 million tonnes, valued at $2.17 billion, down 12.5 per cent in volume and 20.9 per cent in value compared to the same period last year.

To get Vietnamese coffee into foreign distribution systems, the ministry said it would implement the scheme to help Vietnamese enterprises participate in overseas distribution networks by next year, aiming to bring Vietnamese coffee directly into foreign markets.

One of the activities includes programmes to connect overseas Vietnamese enterprises in Thailand, France, Germany and Australia with domestic businesses, using overseas networks to help Vietnamese coffee enterprises study export markets.

Communication about the quality of Vietnamese coffee is expected to contribute to its consumption in supermarkets in foreign markets.

Sharing his experiences on exports in the coffee industry, Hello 5 Coffee Joint Stock Company director-general Tran Tan Thien said Vietnamese coffee exporters should improve the quality of their products to the world-level, not regional.

“By doing so, Vietnamese businesses exporting coffee will have better access to the EU, US, Chinese, Japanese and Korean markets,” he told Thoi Bao Kinh Doanh (Business Times).

“This requires Vietnamese enterprises to always set the criteria to go further when the coffee market is growing fast and fiercely competitive,” he added.

Enterprises also needed to choose their target markets, he advised.

The director-general noted that coffee exports coffee needed to adapt quickly to international e-commerce channels such as Amazon, Alibaba and Baidu.

The world market was aiming at safe, green and good production for consumers, which was an opportunity for businesses producing safe coffee, he added.

“Enterprises should also choose existing regional advantages,” Thien said.

VIET NAM NEWS/ASIA NEWS NETWORK

MOST VIEWED

  • Hun Sen asks Cambodians to believe in government

    Prime Minister Hun Sen on Monday asked citizens and investors to trust that the government will overcome the challenges brought about by Covid-19 and the loss of the EU’s Everything But Arms (EBA) scheme. Speaking to reporters at the Peace Palace in Phnom Penh,

  • Tragedy as four lions devour teenager in Pakistan safari park

    In a horrifying incident at an animal park in the Pakistani city of Lahore, four lions killed a 17-year-old grass reaper. However, how Muhammad Bilal Hussain managed to get near the lions was yet to be ascertained. Safari officials said Hussain climbed a 3.7m high

  • Westerdam passenger ‘never had’ Covid-19

    The US Centres for Disease Control and Prevention (CDC) said the US citizen that allegedly tested positive in Malaysia after travelling on the Westerdam was never infected with Covid-19 in the first place. In an article published in the newspaper USA Today on Friday, CDC

  • ‘Ghost staff’ found, $1.7M returned to state coffers

    The Ministry of Civil Service said more than seven billion riel ($1.7 million) in salaries for civil servants was returned to the state last year after it discovered that the books had been cooked to pay ‘ghost officials’. This is despite claims by the Ministry of

  • Woman wanted for killing own son

    Police in Phnom Penh’s Meanchey district are on the lookout for a woman who allegedly hacked her son to death on Sunday in Stung Meanchey III commune. District police chief Meng Vimeandara identified the son as Chan Sokhom, 32. “The offender can’t escape forever.

  • Gloom hits Siem Reap tourism

    As the Kingdom’s overall tourism sector continued to grow last year, industry insiders in Siem Reap have expressed their deep concerns, citing a sharp drop in Chinese arrivals to the province beginning late last month. Cambodia earned $4.91 billion in international tourism revenue last year,