Café Fresco ushered in a new concept

Café Fresco ushered in a new concept

6 Fresco coffee 01

One coffee name that has been in Cambodia since 2002 is that of Café Fresco, which first established premises on the ground floor of the FCC building at the corner of Sisowath Quay and Street 178 in 2002.

Café Fresco’s shareholders are also the owners of the popular FCC, which attracts an average of 450 people a day, according to food and beverage manager Benjamin Le Grand.

Content image - Phnom Penh Post

The FCC, which wil celebrate its 20th anniversary on June 23, supplies two additional Café Fresco outlets in Phnom Penh, one in BKK1 at the corner of Streets  51 and 306, and most recently at the Phnom Penh International Airport.

Le Grand says Café Fresco was one of the pioneers of Cambodia’s coffee culture.

“The first concept of the new coffee era worked very well in the beginning, but there have been many coffee shops opening since then,” he says.

“At Café Fresco, we have our own niche of serving the highest quality Italian coffee and special lunch packages.”

French-born Le Grand, 30, says Café Fresco employs a well-structured telephone ordering system for deliveries.

He says that even though the coffee business is highly competitive, most coffee shops  lack a focus on competitiveness in food.

“We compete by focusing on food differentiation, which attracts many tourists and expats,” Le  Grand says.

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