Campu Bank rewards its customers

A banker with a taste for the good things in life: Phan Ying Tong has a flair for sculptures.
A banker with a taste for the good things in life: Phan Ying Tong has a flair for sculptures. PHOTO SUPPLIED

Campu Bank rewards its customers

Owning a Campu Bank Platinum credit card is like being part of the country club – it’s only open to a select few and the benefits are rewarding. With less than 300 exclusive members currently, it is also a sure-fire way to make the most of your money.

As the first foreign-owned bank in Cambodia to offer a platinum card, emerging in 2012, Campu Bank has since been focusing on how to best reward their card holders. From unique one-off gifts such as a gold-plated 100,000-riel note, positioned in an intricately designed silk case made by local NGO Tabitha, to special discounts from a wide range of participating merchants, from fine dining restaurants to spas and gyms to jewellery and electronics, cash back of 0.30 per cent on retail purchases and more. “We are always trying to find more ways to benefit our customers,” said Phan Ying Tong, regional head of Indo-China operations, Cambodian Public Bank, as he talked about an exclusive forum they hosted which saw a top Malaysian cardiologist lecture on healthy living to the platinum card holders by invitation only.

As one of the leading Cambodian banks, Campu Bank has kept ahead of the steadily growing market by maintaining a diverse product development team. The team has recently introduced new policies such as free personal accident insurance which covers the platinum card holder for $10,000 with the option to extend the cover to immediate family members, as well as the idea behind their most successful card – the debit card. The card allows users to spend the money directly from their savings account or current account thus preventing them from creating debt.

Since opening up more than 20 years ago, Campu Bank has won a number of awards, most recently the Domestic Retail Bank of the Year – Cambodia for three consecutive years from 2012 to 2014 by Asia Banking & Finance and the USD Straight-Through-Processing Excellence Award for three consecutive years from 2011 to 2013 by Deutsche Bank, New York.

Priding themselves on their staff, Campu Bank is committed to encouraging personal development. With 27 branches throughout Cambodia, and over 700 staff, this might not seem like an easy task. Nevertheless, they use key performance indicators to incentivise rewards such as trips overseas. Having already travelled to Beijing, Shanghai, Seoul, Hong Kong, Macau, Bangkok, Singapore and Kuala Lumpur, amongst other places, Campu Bank is also helping their staff by providing inspiration for ways to make them creative and efficient at work.

Faced with the challenge of general lack of awareness by parents to save for their children in parts of Cambodia, Campu Bank is changing the perception, by educating the parents on the importance of regulating finances. With great freebies such as attractive coin banks and backpack bags up for grabs from Campu Bank, and children’s accounts all the way up to the Platinum card, it is no wonder that Campu Bank is leading the change and sophistication of banking in Cambodia.

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