BigPhone, the first foreign brand of the biggest retailer in Vietnam, Mobile World, is set to open its 10th store in mid-2018 in Cambodia. Established in June 2017, Bigphone now has five stores in Phnom Penh and the retailer plans to add five more by mid-2018 to round out its presence in the capital. Bigphone services include free-of-charge music and game setup services, product recall within one month due to technical faults, instalment plans for customers and the collection of used products. The chain is also an authorised dealer for well-known international handphone producers such as Apple, Samsung, Huawei, LG and Oppo. Photos by Hong Menea