Chief Bank and BELTEI International University have entered a strategic partnership through a memorandum of understanding (MoU) signed on August 8. The collaboration focuses on "Chief Easy", a leading digital micro-lending platform aimed at enhancing financial accessibility in Cambodia. 

Chief Easy leverages the growing trend of digital banking in Cambodia. The platform allows users to apply for loans conveniently from any location, anytime and guarantees responses within 24 hours on working days. Initially approved by the National Bank of Cambodia (NBC) in 2021, the app was authorised to offer digital micro-loans up to $1,000. After strong support from our clients, this limit was increased to $5,000 following an upgrade approved in 2022 by our regulator, enabling the platform to better meet customer needs. 

Chief Easy Supporting Students and Their Families 

Chief Easy exemplifies our commitment to providing accessible financial services, particularly to the unbanked and underbanked populations in Cambodia. Our collaboration with the university allows us to reach a broader audience and support students and their families in overcoming financial challenges.

BELTEI International University will support the promotion and adoption of the platform among its student body and their families. Special provisions within the partnership enable students, parents and guardians to access digital micro-loans up to $5,000, specifically tailored to assist with educational expenses and other financial needs. 

Better Serve Customers' Evolving Financial Needs 

The app offers loans up to $5,000 with repayment terms extending up to three years, making it a flexible and accessible option for many Cambodians. By simplifying the loan application process and providing swift feedback, Chief Easy aims to make financial services more inclusive and reachable for all. 

The strategic partnership between BELTEI International University and Chief Bank highlights their shared commitment to improving financial access, creating internship and job opportunities and supporting the educational goals of students throughout Cambodia.

Chief Bank’s headquarters will relocate soon to Chief Tower, which is strategically located along Monivong Boulevard, on the corner of Street 93, in Phnom Penh’s upmarket BKK1 district.

Chief Easy is the new digital micro-lending product of the bank that provides very convenient access to those in need of micro loans by using our Digital Mobile Application Platform. The application is available on iOS and Android operating system.

For more information about Chief Easy and how to apply for a loan, visit Chief Bank’s official website or download the Chief Easy app today.