Chip Mong Insee Cement Corporation (Chip Mong Insee) is poised to become the country’s leading cement producer with the launch of Camel Strong, a brand promising to “Build it strong, Build with pride.”

Company CEO Nicolas George said Camel Strong is positioned to meet the increasing demand for quality cement that ensures building strength and durability.

“Camel Strong guarantees strength and promises convenience in mix preparation and application. Compared to other cement brands, Camel Strong has a very dominant workability and increases the productivity of masons,” he said.

Its $262-million plant is located in Prey Tapret Village, Sdech Kong Kanglek Commune, in Banteay Meas District, Kampot Province, along National Road 31 and was inaugurated on February 18 by Prime Minister Hun Sen. photo supplied