Coca-Cola Cambodia officially launched its new “One Brand” global marketing stategy in Cambodia. For the first time ever, Coca-Cola and Coca–Cola Light are united under the iconic Coca-Cola brand in one global creative campaign entitled “Taste the Feeling”. The campain was launched at The Summer Bar & Bistro. Two of the company’s 10 television ad spots will be aired in Cambodia. The lead television spot, “Anthem”, was created by Mercado-McCann to bring Coca-Cola to life. It features ice-skating with friends, a first date, a first kiss and a first love. The original song will be released in selected markets and features the voice of newcomer Conrad Sewell. Photo by Hong Menea
The market for decorative ornaments made from silver plated copper does not have much momentum in the current economic climate, yet there are still a