Prince Bank last Thursday launched Priority Banking to offer personalised banking services for its high net worth clients. Customers can now conduct their banking in comfort and complete privacy at the bank’s Priority Banking Lounge located at its head office along Mao Tse Toung Boulevard.

Prince Bank CEO Honn Sorachna said: “The introduction of Priority Banking aligns with our bank’s strategy to drive growth by extending our services to meet the needs of individuals with increasing wealth who are looking for more than just a place to safely deposit their funds — they’re seeking personal financial advice in a comfortable and professional setting. This presents an opportunity for us to serve the needs of this customer segment.”

Priority Banking customers will have access to private teller counters where transactions and applications are fast-tracked. Customers can relax in a special waiting area and enjoy complimentary beverages and snacks – and even catch-up on the latest business and financial news. For those who prefer to meet in a group, a discussion room is also readily available.

Prince Bank is to host its first ever tea-tasting demonstration this month, and potential customers will be given a tour of the Priority Banking Lounge. Sponsored