Project aims to boost consumption, attract investors and tourists in Phnom Penh

The Prince Square Investment Agreement Signing Ceremony and Reciprocal Banquet washeld on January 25, 2021 at Prince Holding Group headquarters. The event was attended by Phnom Penh Municipal Governor HE KhuongSreng, Prince Real Estate Groupexecutive director Cliff Koh, non-executive director KhongWeng Fook, and CEO Steven Wang, along with brand and media representatives, and industry experts.

Bright Future for Cambodia

Wangdelivered a speech at the ceremony to welcome and show the group’s appreciation that so many distinguished guests attended the ceremony and banquet. He said that as a leading player in Cambodia’s urbanisation and modernisation, Prince Real Estate Group has always adhered to serving, constructing and giving back to Cambodia, while at the same time developing the country.

Wang said that Prince Square is a very important part of the Group’s overall business plan. As the developer of Prince Square, since the planning phase, the group has dedicated manpower and resources to the project. Prince Real Estate Group has introduced one of the world’s top business models and a first-tier operation team to oversee and manage Prince Square.Phnom Penh municipal government and leaders from various departments have offered their support of Prince Square, ensuring the smooth development of the project.

Wangsaid that Prince Real Estate Group sincerely hopes that Prince Square and its strategic brand partners will complement one another by sharing resources and developing together. With so many famous brands signing on as tenants, Prince Square will become a leading shopping centre in Phnom Penh, a new investment attraction, and a new highlight in Cambodia’s commerce and economy.

During his speech, Governor HE KhuongSreng said that he is impressed by the financial strength of Prince Real Estate Group and the tenants at Prince Square. Prince Square is the first commercial real estate project of Prince Real Estate Group. The project features cutting-edge technology and equipment, and the world-renowned brands cater to the needs and preferences of Phnom Penh residents and forms part of a strategy to attract more international tourists and investors to live and invest in Cambodia.

Phnom Penh Capital Hall is the driving force in promoting and supporting investment in the private sector. Capital Hall supports, welcomes and encourages business operation and investment in the service sector within the framework of the law. In particular, Capital Hall will create conditionsto facilitate start-up businesses and trade, makingthe investment environment more open and attractive. Under the framework of global trade, Capital Hall will boost the confidence of entrepreneurs and business leaders to promote economic growth and discover new and quality opportunities in Cambodia.

Finally, HEKhuong congratulated Prince Real Estate Group on the Prince Square Investment Agreement Signing Ceremony and said he hopes Prince Holding Group's businessesattract more customers from all circles of society as well as national and international tourists. He also hopes the Group continues to expand into new businesses in Cambodia.

A Strong Alliance

The event also featured representatives from Adidas,Levi’s,Skechers,NikeSuperGood Sports,Huawei,Oppo,Potato Corner,Dakasi,Panda Cake,PizzaHut signing contracts and posing for photos.

To mark the official establishment of strategic cooperation between brand partners and Prince Square, HE Khuongand the management team from Prince Real Estate Group poured sand to help build a golden “Prince Square”.

After the ceremony, Prince Real Estate Group hosted a delicious banquet at the hanging garden located on the 6th floor of Prince Holding Group headquarters.

Prince Square aims to be a landmark in Phnom Penh

With a total floor area of 35,000 square metres, Prince Square will be a four-story building with a large supermarket, cinema, fitness center, international restaurants, kids club, and fashion stores. With its professional operation team, leading business model, and famous brands, Prince Square will become a one-stop shopping center known to every Phnom Penh resident.

In the future, Prince Square will attract more brand partners to boost consumption in Phnom Penh.