Phnom Penh Post - TWPR, Cambodia’s top-tier PR agency, transforms into leading IMC firm

TWPR, a leading public relations agency, held an event to celebrate its transformation into a fully pledged Integrated Marketing and Communications (IMC) agency at the Hyatt Regency Phnom Penh on March 17, 2023.

Founded in 2014 by Kim Hoan Pheng, TWPR was established to provide top-notch public relations services to the Cambodian market.

Over the past five years, the company has earned a reputation as one of the top-tier PR agencies in Cambodia, providing internationally competitive PR and strategic communications solutions.

TWPR quickly became one of the top-tier providers in the industry through its unique selling point in connecting brands to the right audience across Southeast Asia.

And with the marketing industry rapidly changing and the needs of clients ever evolving, TWPR decided to rebrand and pivot itself as a fully pledged IMC agency, offering 360-degree services to existing and future clients.

The company has undergone several evolutions along its journey, starting as ALL PR in 2014, before rebranding as Two Way PR in 2018, and finally transforming into TWPR, the IMC agency in 2023.

With more than 50 years of combined professional experience among its dynamic and talented team, TWPR is well on its way to becoming a top-notch IMC agency in Cambodia.

The company has also welcomed new shareholders, who bring valuable expertise and a commitment to delivering and exceeding clients' requirements and expectations.

James Chong is an advertising, branding and design expert with more than 15 years of experience, while In Vichet is CEO and co-founder of Khmerload, a leading web portal with 3.2 million unique visitors per month and 17 million page views in Cambodia.

"TWPR is honoured to embark on this new journey of reinventing our brand as a full-pledged IMC agency.

"As a sterling professional solutions provider, we are determined to provide our clients and business partners with the best services to help them expand their brand exposure and achieve business growth.

"Moreover, we strive to create a pleasant and inspiring working environment for all our talents, where they can work collaboratively to connect brands, businesses and people through meaningful communications and creative content creations," said Kim Hoan Pheng, the founder of TWPR.

With TWPR the perfect way to create more meaningful connections with customers, organisations are encouraged to take advantage of this game changing platform to better reach their target audience.

Connect with TWPR to maximise the impact of marketing and communication campaigns in Cambodia.