A major supplier to Terrazza is the Italian food group Ferrarini, one of the largest in Europe. Ferrarini specializes in hams, cured meats and cheeses. The staff at Ferrarini were kind enough to answer questions about the foods they supply to Cambodia through Terrazza’s deli.
When you see sales in Asia, what kind of products do you see that people like?
Based on our experience in other Asian countries, we notice that local customers (without considering foreign tourist) usually start approaching the European hams and cheeses in mostly two ways:
First, people are asking for the most famous items including Parma ham, Buffalo Mozzarella, Parmigianino Reggiano, Iberico Ham, Serrano Ham, Brie, Cheddar, Feta, products with truffle aroma or pieces – mostly truffle salami or cheese, spicy salami.
Secondly, people are asking for something not extremely salty, which means low salt cooked ham, cooked turkey breast, provolone, brie, camembert, roasted rosemary ham, mortadella, and other cold cuts.
Once the first approach is done, you see that many customers will develop enough curiosity to try different products and develop their own personal taste.
What are some of the Ferrarini products most favored by your customers?
Among Ferrarini products some of the ones that get the most positive feedback from our customers are cured hams including Parma Ham, San Daniele Ham. Traditional cheeses also get good feedback including Parmigianino Reggiano, Mozzarella di Bufala and Provolone. Our customers also favor cooked meat products including low salt cooked ham and other cooked ham varieties, mortadella, and turkey breast. Various types of our salami are also popular including Milano, Spicy salami and Napoli.
Some of our popular new products were successfully added to the selection after the customers developed curiosity and tried different items such as truffle cheese, fettine al Parmigiano reggiano, piadina, italian rice, tortellini and others.
We’re also getting very positive results from our Spanish cured hams including Iberico and Serrano; traditional French cheeses including Brie and Camembert; tradition English cheeses such as Cheddar, White Stilton (normal and fruit aroma) as well as truffle aroma salami and cheese and Swiss cheeses like Gruyere and Emmenthaler.
Of special interest are our extremely strong aromatic cheeses, as Roquefort, Pecorino Romano, Blue Stilton and other varieties which expert customers accustomed to these types of strongly aromatic products love.