Subscribe Search

Search form

Logo of Phnom Penh Post newspaper Phnom Penh Post - Fiesta designed for families

Fiesta designed for families

Fiesta designed for families

Members of Tiny Toones perform at the Fiesta’s launch. Photo by: HENG CHIVOAN

CAMBODIA’S first small car designed for middle-class families was launched last week.

The Ford Fiesta four-door 1.4-litre sedan costs $26,000 and with its safety features and fuel economy, importer RMA Cambodia hopes the model will be a cornerstone of its expansion plans in southeast Asia, according to RMA Cambodia country manager Rami Sharaf.

“This car is the answer for Cambodia’s middle classes,” he said at the launch last Thursday at Ford’s Service Centre in Phnom Penh.

“We already sold four before the official launch and the sky’s the limit when it comes to importing them,” he said. The model is made in Thailand.At present there are no plans to import the hatchback Fiesta or the 1.6-litre model, he said.

After a traditional Khmer blessing dance, the Fiesta was launched in a blaze of hip hop music with an energetic, infectiously happy performance by dancers from Phnom Penh’s Tiny Toones group, which has just released its first CD, Generation Z.

Their edgy haircuts and acrobatic moves cast a spell of cool over the curvy lines of the car, which comes in 11 shades of paint and has already sold more than 1 million units.

Inside, there are plenty of compartments to store luggage and everyday items such as handbags and drinks – and the centre console has an iPod port for the ultimate in portable music.

For peace of mind, each car comes with a Ford care package, ensuring trouble-free maintenance and regular services. After-sales service is another area Ford prides itself on in Cambodia, said Sharaf.

David Simpson, Ford’s district manager for southeast Asia, said: “Our renewed commitment to Cambodia is part of a broader strategy for Ford in which Asia is playing an increasingly important role.

“The continent is expected to account for the majority of the growth in the auto industry over the next five to seven years. More significantly, Asia is expected to provide nearly 70 percent of the growth for Ford’s global operations during the same time.”

The company’s investment in the region included more than US$3 billion to set up manufacturing and export hubs to meet explosive demand in countries such as Cambodia, he said.

“This ensures we’re not only competing in the region but we’re helping drive its growth.”

US ambassador Carol A Rodley spoke of Ford’s humble beginnings with the model T, which helped open up so much of America to the middle classes.

Commerce Minister Pan Sorasak was also present to welcome the car’s launch in Cambodia.


  • Kak Channthy, Cambodian Space Project frontwoman, killed in crash at 38 [Updated]

    Updated 5:05pm, Tuesday, March 20, 2018 Kak Channthy, frontwoman of popular The Cambodian Space Project, was killed Tuesday morning in a traffic accident in Phnom Penh. She was 38. Channthy, the internationally recognised singer-songwriter also known as “Srey Thy”, was reportedly travelling in a tuk-tuk on the city's

  • Australian police investigating death threat against Kem Ley's widow

    Updated: 10:17am, Friday March 23, 2018 Australian authorities on Thursday confirmed they have launched an investigation into a crudely written death threat sent tothe family of slain political analyst Kem Ley and Victoria state MP Hong Lim. The typed letter, reported to Victoria police last week, is

  • Apparel groups including H&M and Gap urge Cambodia garment industry reform, seek meeting with Hun Sen

    A group representing some of the largest apparel brands in the US and Europe – including Gap, H&M and ASOS – expressed “growing concern” on Tuesday over several controversial labour laws and ongoing court cases against unionists described as restrictive and unjust. In an open letter

  • Cambodia, states clash at UN session

    Cambodia traded shots with the international community in a heated exchange at the UN Human Rights Council in Geneva on Thursday evening, with states condemning the Kingdom’s ongoing crackdown on the political opposition and civil society, and an increasingly agitated Cambodia accusing member states