Logo of Phnom Penh Post newspaper Phnom Penh Post - #OscarsSoWhite: The Hollywood ‘hashtag’ appealing for diversity



#OscarsSoWhite: The Hollywood ‘hashtag’ appealing for diversity

Content image - Phnom Penh Post
April Reign says the ‘significant and undeniable power of social media’ – particularly its high levels of engagement – make the message harder to ignore these days. AFP

#OscarsSoWhite: The Hollywood ‘hashtag’ appealing for diversity

April Reign remembers precisely where she was in January 2015 when she launched the #OscarsSoWhite movement with a simple, offhand tweet.

“I’d love to have a sexy story that I was sitting in a board room ideating and strategising,” she said in an interview.

“But no – I was half-dressed in my family room, to be very frank.

“I picked up my phone and wrote, ‘#OscarsSoWhite they asked to touch my hair.’ That was it.”

Within hours, the tweet – sent from Washington, as Reign followed the Oscar nominations announcement over breakfast, and realised all 20 actors were white – had gone viral worldwide.

Five years later, the phrase has become a universal clarion call for more diversity at the Oscars, in Hollywood and the entertainment industry in general.

But the hashtag made an unwelcome return to Twitter this month as the 2020 Oscar shortlists were announced by the Academy of Motion Picture Arts and Sciences.

Cynthia Erivo was the only actress of colour to earn a nomination, for anti-slavery biopic Harriet. All of the male acting nominees were white.

Industry website Deadline Hollywood called the announcement “basically #OscarsSoWhite Part 2”.

‘Truth to power’

For Reign, a former Washington campaign finance lawyer who quit her job in the US capital and now works on inclusion and representation issues full-time, it was no great surprise.

“We are now in year six, and every single year #OscarsSoWhite is mentioned again,” she said.

“I would love to see an end point – but the end comes when we no longer have to talk about issues of inclusion and representation.”

Underlying Reign’s viral message about the Oscars is a much more expansive campaign to force Hollywood to boost diversity, broaden its horizons and stop relying on old habits and closed-shop networks.

Reign says this is something studios have shown themselves incapable, or unwilling, to do.

“Outside activists or advocates are incredibly important – to say, you know, we’re out here, we want to be represented,” she said.

“I think that there is something interesting about speaking truth to power from the outside.”

Reign points out that campaigners such as singer Harry Belafonte and actress Rita Moreno have been banging the diversity drum in entertainment for decades.

But the “significant and undeniable power of social media” – particularly its high levels of engagement – make the message harder to ignore these days.

Beside the sheer weight of numbers a viral campaign can attract, activists believe they can succeed by exposing the dirty secrets of the industry and its gatekeepers.

For Reign, spreading awareness about the Oscar-voting Academy is key.

Membership is 84 percent white, 68 percent male, and voters are not required to watch every nominated movie.

“Why do regular audience members – who are much more diverse – care what older white men think is the best movie of the year?” she said, noting the Oscars’ falling viewership.

Progress so far is slow but evident. Since 2015, the Academy has made concerted efforts to broaden its membership.

The annual intake of new members reached 50 per cent female for the first time in 2019, while non-white membership has doubled in five years.

But less than one-third admitted were people of colour.

“The curtain has been pulled back, right? And we see what the Wizard of Oz looks like,” said Reign.

‘Shame and reputation’

It is a method that has been emulated by other campaigners.

New York-based activist Tarana Burke began using the expression “Me Too” to confront sexual abuse in 2006, but the movement exploded when actress Alyssa Milano tweeted it after the Harvey Weinstein allegations a decade later.

More recently, a group of Hollywood writers and podcasters have coined the hashtag #PayUpHollywood in a bid for better treatment of put-upon assistants.

“By screwing the assistants, treating them badly, and not giving them enough money, we’re keeping them white and wealthy,” said co-founder Deirdre Mangan, pointing to skyrocketing rents in Los Angeles.

For the #PayUpHollywood campaigners, a survey showing dozens of assistants had experienced objects hurled at them by bosses created headlines – and a handful of agencies quickly upped wages.

The topic is now the focus of a new film, The Assistant, starring Emmy winner Julia Garner (Ozark).

Mangan, a TV producer and writer, says the industry’s elites worry about their reputations.

“Their identity and how they’re seen by other people is the most important . . . thing to them, and this industry draws personality disorders like a magnet,” she said.

“It’s going to be shame and reputation that’s going to be the real mover and shaker.”

MOST VIEWED

  • Phnom Penh unveils rules for post-lockdown transition

    The Phnom Penh Municipal Administration issued a set of detailed guidelines for the seven days to May 12 after the capital emerges from lockdown at the onset of May 6. In the 14-page document signed by municipal governor Khuong Sreng released on the evening of May 5, the

  • SBI LY HOUR Bank Launches Cross Border Money Transfer Service between Cambodia and Vietnam on RippleNet, utilizing DLT

    SBI LY HOUR Bank Plc and Hanoi-based Tien Phong Commercial Joint Stock Bank (TPBank) on Friday launched the first Cambodia-Vietnam money transfer service in real currency via RippleNet, provided by SBI Ripple Asia Co Ltd to provide safe, fast and convenient services. SBI LY HOUR

  • Gov’t issues guidelines as lockdown nears end

    The government has issued a five-page set of instructions to be enforced when the three-week lockdown of Phnom Penh and adjacent Takmao town in Kandal province ends on May 6. According to an announcement signed by Prime Minister Hun Sen on May 4, the instructions cover a

  • Cambodia ready to exit LDC status

    Cambodia is well-prepared to minimise economic risks when it graduates from its Least Developed Countries status, according to a senior official at the Ministry of Commerce on May 7. Four LDCs – Cambodia, Laos, Bangladesh and Nepal – met at a virtual workshop last week to explore potential

  • Tottenham Hotspur to wear ISF Cambodia logo on jerseys in match against Sheffield United

    Last year, the Indochina Starfish Foundation (ISF) – an NGO providing education to underprivileged children in Cambodia – made global headlines with its “socially distanced” football initiative. This year, a world-class football club – Tottenham Hotspur FC – will wear special edition jerseys to show their support for ISF

  • Nine US franchises eye Cambodia debut

    Nine famous US franchising companies are looking for business opportunities and expansion into Cambodia to build a footstep for a strong foundation in Southeast Asia. The US embassy in Phnom Penh, in partnership with the US Foreign Commercial Service and with support from the American