Logo of Phnom Penh Post newspaper Phnom Penh Post - 5 cool tips by Chhum Votey

5 cool tips by Chhum Votey

5 cool tips by Chhum Votey

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Selling strategy
When you start a business, it is essential to have a well-prepared plan that states your target customers, product type, product quantity, promotion activities, location and timetable. Planning for these things will allow you to effectively hit your target group and increase sales. 

Attraction strategy
Generally, customers do not have a lot of time for sellers to promote their goods. Therefore, you should have an effective strategy to quickly attract the customers by telling them the main points of your products, such as quality and price. As the seller, you should also create special promotions, such as discounts and free souvenirs. 

Seller behaviour
Friendliness and respectfulness are both essential to attract customers. You have to be honest to your customers by telling them about the advantages of the products without telling lies. If you tell lies, you will lose your customers’ trust. You must also be punctual and avoid being late to work. 

Problem solving
You must expect problems to occasionally occur when dealing with customers. When you encounter a problem, you should keep calm, smile and talk nicely with the angry customer. If the customer is still unhappy, you should briefly walk away and then return again to try to solve the problem. You must always be patient and clever in order to find a good solution that makes your customers trustful. 

Communication
Asking the customers “how are you?” is a good way to start a sale. Furthermore, you must be flexible when communicating with customers. 

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