A person's appearance says a lot about their tidiness and status.

Everyone's look enhances them and enables them to easily communicate with others in a work environment Looks are crucial, according to Sous Sok theary, a brand manager at Algotherm.

Cambodia falls in the tropical zone and enjoys a large amount of bright sunshine. As a result, people get sunburnt or suffer other sun exposure-related problems.

The L.H.G. Company imports cosmetic products that cater to people prone to sunburn.

From March, AlgoblancCx+ will be imported to Cambodia and will be available in stores.

AlgoblancCx+ cosmetic products are made in France. Their main characteristics are face-brightening and skin cell-repairing.

According to Soktheary, these products can help reduce dark spots by 67 per cent, reduce wrinkles by 89 per cent and smooth the skin after 84 days from the first application.

"We apply this serum twice a day every morning," she says.

AlgoblancCx+ is made from a white lily that makes all types of skin luminous and radiant, giving a unified complexion.

Blue micro-algae prevent wrinkles, and brow seaweeds help repair dead cells.

Soktheary says buying cosmetic products is different from shopping for clothes. If you buy the wrong clothes, you can change them, but shopping for cosmetics requires guidance.

AlgoblancCx+ will be sold at Derma Beauty (Sovanna Shopping Centre), the Charming Shop (Rathana Plaza), Cosmetic Brand (Siem Reap), Ateron (in Street 310) and at four other Labelle centres.