For those looking for chic – yet affordable – fashion items, take a stroll into Kinggor, a brand-new department store on Sihanouk Boulevard near the Independence Monument.

Against modern white walls and wide mirrors, a wealth of colourful clothing pops out at you from every direction. In addition to sleek apparel, shoppers can find a variety of accessories – from hats to shoes to jewelry.

While the store might look like a high-fashion boutique with equally high prices, in fact, most items are moderately priced. Shoes, for instance, range from $12 to $29.

Daniel Xia, human resources manager for Kinggor Department Store, said, “Our target customer is the middle class: people who are not too wealthy, as our products are affordable and not expensive at all.”

He added that all the store’s goods are imported from countries such as Thailand, China, Hong Kong, South Korea and Vietnam.

If you’re looking for fashionable items – or even a whole new wardrobe – at an affordable price, check out the selection at Kinggor, located at 102A, Preah Sihanouk Blvd, Sangkat Boeng Keng Kork1, Khan Chamkamorn, Phnom Penh.