If you travel beneath the 7 January Sky Bridge, you will notice an interesting building on the right-hand side that opened last month.

With a distinctive red colour, we were wondering what this new place is. Judging by the vehicles parked outside, it already seems to have attracted customers. To learn more, we tracked down its owner.

Red Box, as it is called, is an entertainment venue that provides family karaoke, a restaurant and a minimart. Cheung Chun Li, chairman and CEO of Red Box, explained that it is a brand from Hong Kong.

“Red Box is well-known for its family karaoke, and it is different from KTV,” says Cheung, who added that Red Box is equipped with modern imported equipment that is maintained to international standards.

“The customers can enjoy the surround sound in a comfortable place.”

Unlike many KTV places, Cheung said that there is no sexy business going on at Red Box.

“Red Box has no mistresses to serve the customers because our purpose is to serve families and young people who want to have a great time with their friends and family.”

In order to prevent criminal activity, such as drug use and sexual harassment, each room features glass walls that allow outsiders to see what is going on inside.

“We made them in order to care about the security of the customers.”

To mark the launch and attract customers, Red Box is holding a special promotion. The customers can choose the set for their entertainment with an “hour package” or “person package”. In addition, Red Box will have a birthday set that provides transportation to the site.

If you have a coupon from the advertisement fliers, you will get $2 off, meaning you will spend just $3 for one hour of singing. From Monday to Friday, families can buy a food set for $2 and get one hour of free singing.

Cheung said he is confident that the business will succeed in Cambodia.

Red Box is open from 9am to 2am every day. It can be found at #74A, St 598, Khan Toul Kork.