Selling the virtues of high technology

Selling the virtues of high technology

110817_lift08b

Have you ever found yourself in need of a digital camera or other high-tech  items? If so, then you must check out one of the photography and tech stores around town such as I-Qlick. 

I went to I-Qlick, located on Norodom Blvd near the Lucky Supermarket, and was able to speak at length with a saleswoman. Hang Srey Tearika, 21,  informed me that she usually works from 11:30am to 8:30pm.

She says the hours can often be strenuous, because it’s difficult to gauge the feelings of a potential buyer.  Sometimes, she says, customers will spend an entire day examining and testing products, then leave the store without actually purchasing anything.

Despite this, Srey Tearika says she is still happy to help out these types of customers. “Some of the customers complain about products and service. Sometimes the customers are not so easy to deal with, but occasionally I get to meet other types of customers.”

As I listen, Srey Tearika describes how she generally accepts what her customers have to say about the shop. She explains that because the shop is new, there is an occasional lack of resources, causing customer orders to be delayed. 

When I was at the store I realised that there were more salespeople than customers and thought that perhaps this was because it was a Saturday. 

“I can’t say how many customers are usually in the store, because it is always different. Oftentimes on Mondays, and also on promotion days, we will have many customers, but never on Sunday,” Srey Tearika says.

She says there are usually four salespeople and an assistant working at any given time, so when large groups of customers are in the store they can collaborate as a sales team. 

“If we clearly know the functions of the products we are trying to sell, then we can work alone. However, normally three or four salespersons work together to help customers,” Srey Tearika says. 

While carefully cleaning a camera and stealing glances at her customer, she says what she cherishes most about her job is the knowledge she has gained of cameras and printers.

MOST VIEWED

  • Proof giants walked among us humans?

    For years a debate has waged about whether certain bas relief carvings at the 12th-century To Prohm Temple, one of the most popular attractions at the Angkor Wat Temple Complex in Siem Reap province, depicted dinosaurs or some rather less exotic and more contemporary animal,

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty

  • Long way to go before Cambodia gets a ‘smart city’

    Phnom Penh, Siem Reap and Battambang will struggle to attain smart city status without adopting far reaching master plans, according to officials tasked with implementing the program. The brainchild of the Association of Southeast Asian Nations (Asean), the smart city program seeks to link up

  • Japan bank buys major stake in ANZ Royal Bank

    Japan's largest bank acquired more than half of ANZ’s shares in Cambodia on Thursday, according to a statement from Kith Meng’s Royal Group. Japan's JTrust Bank, announced that they had acquired a 55% of stake in ANZ Royal Bank. According to a Royal Group