Singapore’s leading media organisation, MediaCorp, has been named by the Organising Committee of the June 5-16 South East Asian Games in the city-state as a main sponsor in a deal worth over $14.6 million of cash and value-in-kind.
“As host broadcaster and media partner, we will draw inspiration from the Games to ‘Celebrate the Extraordinary’ with our audiences,” Chang Long Jong, deputy CEO of MediaCorp, said.
“There will be interesting programs and feature stories about the many unsung heroes of the Games, including the volunteers and people who have worked very hard to make this a reality,”
Television viewers can enjoy the Games on Okto, the dedicated channel for SEA Games, in HD quality. Viewers on the move will catch even more sporting action via live feeds on Toggle, MediaCorp’s over-the-top internet video service.
“Catch-up” videos will be available on Toggle while news platforms such as Channel NewsAsia and TODAY and radio stations and online platforms will provide extensive coverage including the latest scores, daily games updates and background stories.
Lim Teck Yin, executive committee chairman of SINGSOC, the Games organising committee, has underscored the importance of having a strong broadcast and media partner.
“We’re less than six months away and we are gearing up to ‘Celebrate the Extraordinary’ with Singaporeans and our neighbours. We are confident that with MediaCorp’s vast expertise and multiplatform reach, everyone can feel the excitement of the Games and cherish the memories for years to come,’’ he said.
The biennial SEA Games will feature finest athletes from 11 countries in the region competing in 36 disciplines involving 402 events.