The world's biggest advertising agency McCann-Erickson Worldwide announced it
has moved into this country in a tie-up with the Khmer General
Under the agreement KGS Advertising will take the
McCann-Erickson name and be directed by the multi-national, said regional
director Michael Ferrier.
Khmer owned KMG has interests in construction,
real estate, marketing and consultancy sectors.
McCann-Erickson's first into Indochina, means it is now represented in 165
cities and 95 countries.
The former chairman of McCann-Erickson
(Thailand) William White masterminded the deal after stepping down in Bangkok.
White, with 37 years experience, is now working on opening agency
offices throughout the region.