Logo of Phnom Penh Post newspaper Phnom Penh Post - AIA Cambodia launches innovative way to serve customers despite Covid-19 disruption

AIA Cambodia launches innovative way to serve customers despite Covid-19 disruption

Content image - Phnom Penh Post

AIA Cambodia launches innovative way to serve customers despite Covid-19 disruption

AIA (Cambodia) Life Insurance Plc (“AIA Cambodia”) on Monday announced the launch of an innovative virtual sales and business development process to ensure both existing and new customers can access insurance solutions and protection advice despite social distancing measures currently in place due to the Covid-19 pandemic.

The Virtual Face-to-Face (VFTF)way of working is the first fully digitalised sales process to be implemented in Cambodia’s insurance industry and follows a wider trend at AIA Cambodia of utilising cutting-edge digital tools and processes for the convenience of customers, AIA Life Planners, partners and employees.

The VFTF work flow has been launched in response to the Ministry of Health’s recent social distancing measures and to ensure clients can continue to take up AIA policies but in a safe, convenient setting. Clients can communicate with AIA Life Planners via video call using a digital messaging app of their choice, including Facebook Messenger, WhatsApp, Microsoft Teams, Line, etc. With the use of digital tools and technology, meetings with customers can be conducted virtually, allowing them to receive services and advice, and completion of purchase without leaving the comfort of their homes.

The technology also enables the entire insurance sales process to be facilitated with live video streaming while documents verification and sales confirmation can be completed electronically. Going forward, the VFTF will become a core part of AIA Cambodia’s recruitment and training processes to ensure the company’s employees and AIA Life Planners can remain agile and access the latest technologies to succeed in their jobs.

AIA Cambodia CEO Pauline Teoh said: “Despite the challenges caused by Covid-19, we are committed to helping families access protection. We will continue our digital innovation initiatives and utilise the latest technologies to improve customer service and enhance operation efficiency. The VFTF new way of working is the next step in our digital evolution, ensuring we have state-of-the-art technology to serve our customers, providing them peace of mind and helping them live healthier, longer, better lives in this particularly difficult time.”

The launch of the VFTF new way of working follows a series of activities and measures launched by AIA Cambodia during the Covid-19 pandemic outbreak to support the economy and people’s livelihoods.AIA employees are equipped with laptops that enable remote working to support customer service and business operations without interruption. Customers are being looked after with special coverage that offers financial assistance if diagnosed with Covid-19 and require treatment in the hospital. AIA Life Planners meanwhile are being provided with new technologies, training, communication apps and platforms to help them build a career and make a living.

AIA Cambodia, which is part of AIA, the largest publicly listed pan-Asian life insurance group will continue to play a leadership role in supporting the economy and social development of Cambodia.

If anyone would like to contact AIA Cambodia, they are invited to reach out to the dedicated AIA Client Care team by calling 086 999 242 or messaging the AIA Cambodia Facebook page. They can also be put in touch with an AIA Life Planner for a video call on an app of their choice should they wish to obtain a new policy.

MOST VIEWED

  • No payment required for travellers taking rapid Covid tests on arrival

    Ministry of Health officials said there would be no payment required for the rapid Covid-19 tests given to travellers who arrive in Cambodia from November 15 onwards after the quarantine requirement is lifted for fully vaccinated people. Health ministry spokeswoman Or Vandine told The Post on

  • General’s gun smuggling ring busted

    The Military Police sent six military officers to court on November 22 to face prosecution for possession of 105 illegal rifles and arms smuggling, while investigators say they are still hunting down additional accomplices. Sao Sokha, deputy commander of the Royal Cambodian Armed Forces and commander of

  • More Cambodians studying in US

    The number of Cambodian students studying at US colleges and universities in 2020-21 increased by 14.3 per cent over the previous year despite the Covid-19 pandemic, according to a recent US government report. The 2021 Open Doors report on International Educational Exchange showed that 848 Cambodian students studied

  • Cambodia, Thailand to discuss border reopening

    Cambodian authorities from provinces along the Cambodia-Thailand border will meet with Thai counterparts to discuss reopening border checkpoints to facilitate travel, transfer of products and cross-border trade between the two countries. Banteay Meanchey provincial deputy governor Ly Sary said on November 22 that the provincial administration

  • Prince Norodom Ranariddh passes away at 77

    Prince Norodom Ranariddh, the second son of the late King Father Norodom Sihanouk and former First Prime Minister of Cambodia, has passed away in France at the age of 77. “Samdech Krom Preah Norodom Ranariddh has passed away this morning in France just after 9am Paris-time,”

  • Police arrest Canadian with 167kg of drugs

    The Phnom Penh Municipal Court on November 15 placed a Canadian national in pre-trial detention in connection with smuggling and possessing 167kg of illegal drugs. Deputy National Police chief in charge of anti-drug enforcement Mak Chito told The Post on November 15 that the man was arrested