Logo of Phnom Penh Post newspaper Phnom Penh Post - Angkor Beer makes export first in Japan

Angkor Beer makes export first in Japan

Angkor Beer makes export first in Japan

T

HE producers of Angkor Beer have toasted the despatch of their first ever

shipment to an export market. The breakthrough came in Japan after Cambrew

Company's product sailed past tough quality control tests.

Marketing

Director Jaime Fong said: "Japan is known for their demand for high quality

products. The company is proud Angkor Beer has passed the Japanese stringent

quality control standards."

He said the first container of 1,000 cartons

each packed with a dozen large bottles of Angkor beer was to leave Sihanoukville

port on June 30.

Fong said: "Angkor is the favorite beer for the

Japanese tourists staying in Cambodia, so we hope it will attract large export

orders from Japanese traders."

Fong said: "I don't think Angkor could

dominate the traditional Japanese beer. No imported beer can win over locally

made beer anywhere in the world."

He said Cambrew was aggressively

exploring the export market to generate foreign income for Cambodia.

"Our

beer has also passed the English quality control tests, we will begin exporting

there in one or two months, and other export markets will include [other

countries in] Europe in the very near future. We strongly believe the beer will

be accepted worldwide."

Fong said: "Angkor is the number one beer in

Cambodia, Cambrew sells 100,000 cartons of Angkor per month. Our nearest

competitor is Tiger beer, but they sell much less than us.

"The company

is in the midst of building additional plants which would increase production

capacity and are scheduled for completion by the end of 1994."

"Our

current production capacity is 200,000 cartons of beer per month, and when the

new plants are completed we will be able to produce 300,000 cartons per

month."

"We should be able to meet both local and export demand in 1995,

but I'm not sure how big the export market will be. It is very difficult to

predict."

MOST VIEWED

  • Construction begins on $1.5B Kampot seaport

    The International Multi-Purpose Logistics and Port Centre, principally invested by Kampot Logistics and Port Co Ltd and projected to cost $1.5 billion, has officially broken ground in Bokor town, Kampot province. The multi-purpose logistics and port centre, located in Prek Tnaot commune, will be built on

  • Cambodia eyes key role in electronics, auto hubs in SEA

    Two roadmaps, part of the LDC’s economic diversification plan, were designed to see it through its migration process, but experts say the journey might be arduous, particularly in the presence of two established hubs in the region By 2028, Cambodia hopes to have exited the

  • Hun Neng, lawmaker and PM’s brother, passes away aged 72

    Hun Neng, chairman of the 4th Commission of the National Assembly, has passed away from heart disease at the age of 72 on the afternoon of May 5, according to the Ministry of Information. Hun Neng is the older brother of Prime Minister Hun Sen, and was

  • CCC team off on US business trip

    The Kingdom’s leading economists and private sector representatives have called on the US to renew its tax preferential status for Cambodian exports, as a Cambodia Chamber of Commerce (CCC) delegation departed for a weeklong business visit to the US, where they will meet with

  • PM meets with US business giants

    Prime Minister Hun Sen has met with a number of major US companies who have expressed interest in investing in Cambodia, in a meeting convened by the US-ASEAN Business Council (US-ABC). A delegation of companies – including Amazon, Meta, Chevron, ConocoPhillips, ExxonMobil, Ford, Visa and Pernod

  • Massive stingrays may live in Mekong’s deep pools

    US scientists have suggested that unexplored deep pools in the Mekong River in an area of Stung Treng could potentially be home to significant populations of giant freshwater stingrays, one of the world’s largest freshwater fish species. This comes as a fisherman hooked a 180