Logo of Phnom Penh Post newspaper Phnom Penh Post - Chinese TV station to launch

Chinese TV station to launch

Televisions on display at a store in O’Russey market in Phonm Penh in 2012
Televisions on display at a store in O’Russey market in Phonm Penh in 2012. Chinese company Yunnan Mobile Digital TV Corporation confirmed plans to launch a new digital station in Phnom Penh. JOSEPH POCS

Chinese TV station to launch

Cambodia could soon get its first Chinese-run digital television station, the latest local project hailing from a country that represents one of the Kingdom's largest foreign investors.

Yu Hua, deputy director of Yunnan Mobile Digital TV Corporation, based in China’s Yunnan province, met with Cambodia’s Minister of Information Khieu Kanharith on Monday to discuss the venture, according to state-run news agency Agence Kampuchea Presse.

The report said the company will commence broadcasting “soon” in Phnom Penh and Kampong Cham, Siem Reap and Battambang provinces, in both Khmer and Chinese languages.

Several Chinese news agencies and newspapers operate in Cambodia, but television marks a departure from the norm. Details on programming and launch dates for the station were unavailable. Kanharith did not immediately respond to requests for comment about whether the station would offer a subscription-only cable service or not.

In the AKP report, he was quoted as pledging support to the company in the form of assistance from Cambodia’s own technical experts. Yunnan Mobile could not be reached for comment.

Representatives from two of Cambodia’s largest TV broadcasters had mixed reactions. While endorsing healthy competition, they expressed concerns over market share, advertising revenue and quality content.

CEO of One TV Vora Ouk welcomed the station but questioned the seriousness of the investment and the content offered by television stations without local experience.

“I am not sure if they [Yunnan Mobile] have an advertising business model or a subscriber business model.”

“[But] in the end television depends more on the content . . . If they are serious about quality content and a permanent investment, it can be a good investment,” Ouk said. “Cambodia’s television market is small and a very easy market to penetrate.”

Senior sales executive at Cambodia Television Network Huot Nall also welcomed the new addition to Cambodia’s media, citing Japanese company TriAsia Group’s recent purchase of a 70 per cent share in Thai broadcaster TV3.

“You must support a free market,” Nall said. “When a newcomer arrives, it exposes our weaknesses and then we can improve on our services. If we had no competitors, we would not see our weaknesses.”
But Nall added that more competition from foreign media organisations would mean fewer advertising dollars for the local market.

General manager at Indochina Research Karl Johan Remoy said advertisers are also not yet willing to front hefty media costs.

“Companies do not want to pay, are not ready to pay too much for advertising.”

MOST VIEWED

  • Construction begins on $1.5B Kampot seaport

    The International Multi-Purpose Logistics and Port Centre, principally invested by Kampot Logistics and Port Co Ltd and projected to cost $1.5 billion, has officially broken ground in Bokor town, Kampot province. The multi-purpose logistics and port centre, located in Prek Tnaot commune, will be built on

  • Cambodia eyes key role in electronics, auto hubs in SEA

    Two roadmaps, part of the LDC’s economic diversification plan, were designed to see it through its migration process, but experts say the journey might be arduous, particularly in the presence of two established hubs in the region By 2028, Cambodia hopes to have exited the

  • Hun Neng, lawmaker and PM’s brother, passes away aged 72

    Hun Neng, chairman of the 4th Commission of the National Assembly, has passed away from heart disease at the age of 72 on the afternoon of May 5, according to the Ministry of Information. Hun Neng is the older brother of Prime Minister Hun Sen, and was

  • Massive stingrays may live in Mekong’s deep pools

    US scientists have suggested that unexplored deep pools in the Mekong River in an area of Stung Treng could potentially be home to significant populations of giant freshwater stingrays, one of the world’s largest freshwater fish species. This comes as a fisherman hooked a 180

  • PM meets with US business giants

    Prime Minister Hun Sen has met with a number of major US companies who have expressed interest in investing in Cambodia, in a meeting convened by the US-ASEAN Business Council (US-ABC). A delegation of companies – including Amazon, Meta, Chevron, ConocoPhillips, ExxonMobil, Ford, Visa and Pernod

  • CCC team off on US business trip

    The Kingdom’s leading economists and private sector representatives have called on the US to renew its tax preferential status for Cambodian exports, as a Cambodia Chamber of Commerce (CCC) delegation departed for a weeklong business visit to the US, where they will meet with