Logo of Phnom Penh Post newspaper Phnom Penh Post - Corporate conscience at heart of business model

Corporate conscience at heart of business model

Content image - Phnom Penh Post
CP Cambodia CSR activity at New Hope Organization

Corporate conscience at heart of business model

LIKE Charoen Pokphand Foods PCL. in Thailand, CP Cambodia has long held three core values at the heart of how it does business: it must benefit the country, it must benefit the people, and it should benefit corporate investors and stakeholders.

However, Cambodia’s biggest animal husbandry and farming enterprise have gone even further in following three other principles by which to operate -- sustainable food security, self-sufficiency, and balance of nature.

These principles, says Mr. Wittaya Kreangkriwit, Senior Vice-President for Special Project and Government Relations of CP, have seen the company participate and promote a range of activities in Cambodia such as blood donation, food donation, bathroom building, and youth sponsorship.

This year CP Cambodia has started on a new social campaign, to help raise awareness for blood donors.

“We have set a target of one million mililiters a year. With this new program, we aim to help the people who are injured by the accident and/or infectious disease. We start with our own staff, as well as encourage other corporations to participate. We’ll also cooperate with the military, police and youth associations to provide the facilities and circumstances for them to participate,” said Mr. Wittaya.

Sustainable food supply for Cambodian people is at the core of CP business, but for that to work, CP go beyond merely supplying customers with products. Apart from supplying actual products such as animal feed, animal breed and food products, CP cooperate with local farmers and provide technical assistance to help them build their business to boost sustainable food for Cambodian society.

Some of the social activities of CP Cambodia include giving hot meals for selected NGOs around the country, such as the New Hope Centre, Kruosar Thmei, and other orphanage. Every month CP fed at least 350 students and in other areas CP works with local communities by sponsoring projects to support elderly.

Moreover, CP had a project for planting thousands of trees around farms and schools in Kampong Speu and Kandal provinces.

Another project CP has quietly introduced to rural schools is improving the bathroom facilities for students.

Because of limited resources, many schools have poor facilities and over 100 boys and girls sometimes have to share just one bathroom. CP aim is to help rural schools to improve sanitation and students’ hygiene. So, CP had provided bathrooms for the boys and girls for their personal necessity in school.

These are not the only projects aimed for the youth that CP has been involved in.

A popular national talent contest known as “Freshies Girls and Boys” sees CP sponsor a segment which challenges participants in their ability to promote Khmer young generation future stars.

“We hope we can unearth some talented individuals as well as encourage them how to be the best of themselves,” said Mr. Wittaya.

CP believes that through innovation and efficiency, CP can enhance quality and food safety and create a healthy and self-reliance society regardless of the limited natural resources. In this way, the Company can reduce adverse environmental impact as well as reinforcing social and economic sustainability.

MOST VIEWED

  • First case of coronavirus reported in the Kingdom

    Cambodia reported its first case of the deadly 2019 Novel Coronavirus (2019-nCoV) on Monday, Minister of Health Mam Bun Heng announced. He said medical specialists detected the virus in a Chinese tourist in Sihanoukville. The minister said Jia Jianhua, 60, travelled from Wuhan city, where the outbreak

  • PM urges precaution amid virus outbreak

    Prime Minister Hun Sen on Sunday called on all Cambodians to bump up precautions to avoid contracting the 2019 Novel Coronavirus (2019-nCoV) that has already killed more than 50 people in China. The prime minister told the public to remain calm but alert about the possibility of

  • NBC’s digital payments to go live in next few months

    The National Bank of Cambodia (NBC) will launch a Blockchain-based, peer-to-peer payment and money transfer platform in the next few months, its director-general Chea Serey told The Post on Monday. Dubbed ‘Project Bakong’, the scheme already has the support of 11 banks, with many more expected

  • Gov’t slams NGO over 2019 corruption report

    The government on Thursday slammed a report that described the Kingdom as highly corrupt. Government spokesperson Phay Siphan dismissed the latest Transparency International (TI) report as “just an advertisement of NGOs to promote their own interests”. Released on Thursday, the report puts Cambodia near the

  • Learning Jungle’s Ly Virak speaks on education sector

    The Canada-franchised Learning Jungle International School has recently expanded into secondary education under the name Westview Cambodian International School. The Phnom Penh Post’s May Kunmakara spoke with its founder, Ly Virak, to discuss his business as well as the development of the education sector

  • Gov’t answers garment buyers’ complaint

    Some of the biggest buyers in the Kingdom’s garment sector have urged Prime Minister Hun Sen to address issues faced by unions and workers – a request a senior official said was out of touch with the situation on the ground. The letter addressed to