The Ministry of Environment and World Wide Fund for Nature (WWF) Cambodia are scheduled to celebrate Earth Hour on March 25 at Factory Phnom Penh, located in the capital’s Meanchey district, with entertainment and education both on the menu for the event.
The ministry said it had begun building up to Earth Hour with a digital campaign that began on March 1.
This year’s Earth Hour focuses on the theme “Moving forward together to restore a beautiful earth”.
WWF Cambodia said the occasion is not just one hour for the Earth, but for the future of all people. This global campaign acts as a public forum that encourages people to work together to create positive action for environmental and natural sustainability.
Earth Hour first began in Sydney, Australia, in 2007. The campaign has grown to become the largest global environmental movement in the world, inspiring individuals, communities, entrepreneurs, businesses and organisations in more than 190 countries. It raises awareness, as well as inspiring collaborative actions relating to climate change and natural disasters. Cambodia has taken part in this global campaign for more than a decade.
The day has become a popular annual environmental campaign in the Kingdom, as it encourages positive actions in audiences across the country, especially the young. The campaign is co-hosted by the environment ministry and WWF Cambodia’s youth group, with the support of several stakeholders, including from the private sector.
“Earth Hour 2023 is created based on the importance of encouraging positive actions that we can do together to protect the planet that is our home,” said WWF.
Over a decade, the messages and the contents of Earth Hour in Cambodia have reached over six million people via digital messaging, while more than 5,000 people have attended public forums in person.