Social media giant Facebook and Action Pour Les Enfants(APLE) launched a campaign on June 29 under the hashtag #ReportItDontShareIt to attempt to combat online child exploitation.

The campaign aims to educate the public about the dangers posed by sharing images or videos of child sexual abuse and how to report such content to law enforcement officials and Facebook.

APLE Cambodia said in a press release on June 29 that the campaign was supported by the Ministry of Posts and Telecommunications and the Cambodia National Council for Children.

The Ministry of Posts and Telecommunications is an active leader in promoting the online safety of Cambodian children and has initiated public awareness campaigns about possible online risks, it said.

Samleang Seila, APLE Executive Director, said in the press release: “We are delighted to be working with Facebook to launch this campaign, which will allow for a better understanding of the harmful impacts that online sharing of child sexual abuse images and videos has on the children seen in them, and what adults can do to prevent the sharing of child sexual abuse content.”

APLE urges the public to support the prevention of child sexual abuse online by spreading awareness about the campaign and reporting any related criminal activity they encounter online.

Seila told The Post on June 30 that from the beginning of 2021 until now, more than 50 cases have been reported to their telephone hotline regarding suspected child abuse content online, including the promotion and production of pornographic images and sexual harassment.

He said: “This campaign is aimed at educating those who use Facebook to be aware that these images should not be shared and if they see them being shared on social media including Facebook or other online platforms they can report it to Facebook, APLE and the authorities.”

So Visothy, secretary of state for the telecommunications ministry told The Post on June 30 that his ministry had recently worked with both Facebook and APLE to implement a confidential reporting system for online child abuse content in Cambodia.

He said his ministry has helped expand outreach and raise awareness of this reporting system and the benefits of reporting suspected child abuse imagery to a more targeted audience.

Visothy said the ministry also encourages telecom operators, digital nursery companies and other content creators, both local and foreign, to consider child safety online and incorporate safety measures into their policies.

In February 2021, the telecommunications ministry launched the “Child Consideration Campaign” aimed at raising awareness of online risks for children by providing information and tips to children, parents, guardians and stakeholders about them and how to prevent problems that may occur when children use the internet.

Visothy said the campaign was launched because more children were using the internet and that the number of reported abuses had increased significantly, especially during the Covid-19 outbreak.

Preventing and eliminating online child exploitation and abuse requires a cross-industry approach, Malina Enlund, Facebook safety policy manager for the Asia-Pacific region, said in the press release.

“Facebook is committed to doing our part to protect children on and off our apps. We are taking a research-informed approach to developing effective solutions that disrupt the sharing of child exploitation material,” she said.

If you suspect that a child may be at risk of abuse or exploitation you can call the police and report the incident to the emergency number 1288 or call APLE’s 24/7 hotline at 092 311 511.

If you see suspected child abuse images, videos or content on Facebook they encourage their users to report it to them immediately – as well as to law enforcement officials – without any further sharing, downloading or commenting on the content in question.