Logo of Phnom Penh Post newspaper Phnom Penh Post - Fish device takes top design award

Fish device takes top design award

Fish device takes top design award

An ingenious cooking tool that combats anemia in Cambodia took the top prize in product design at the Cannes Lion Festival of Creativity, one of the world’s largest advertising conferences, amid a minor controversy over the devices’ creative ownership.

The Lucky Iron Fish is a small piece of iron, which, when added into a pot of boiling water for 10 minutes, allows the metal to be absorbed into water or food and provides 75 per cent of the daily iron requirement – creating a 50 per cent drop in deficiency, according to a one-year clinical study.

“My challenge was to find a way to supplement the traditional Cambodian diet of fish and rice,” explained product developer Christopher Charles in a video for the product.

Anemia is the second greatest cause of disability in Cambodia, according to an unrelated study published earlier this month, and is linked to mental and physical disability in children, hemorrhaging during childbirth, crippling headaches and lethargy.

The application for the award was submitted by Geometry Global Dubai, the marketing firm representing Lucky Iron Fish, which led to the firm being credited with its design.

They have since clarified their role.

MOST VIEWED

  • Cambodia’s image problem

    In opening remarks at a recent event, Secretary of State at the Ministry of Foreign Affairs and International Cooperation Luy David said information can be a double-edged sword. He told a European Institute of Asian Studies (EIAS) briefing seminar that the media has unfairly presented

  • PM Hun Sen says dangers averted

    Delivering a campaign speech from his home via Facebook Live on Thursday, caretaker Prime Minister Hun Sen said his Cambodian People’s Party (CPP) had carried the country through danger in its latest mandate. He was specifically referring to the threat of a “colour revolution”

  • Kingdom's trade deal with EU questioned before poll

    A European Union (EU) mission met with senior government officials at the Ministry of Interior on Tuesday as the 28-member bloc monitors an agreement under which Cambodian goods reach the crucial European market tariff-free. Some 10 commissioners are in the Kingdom as part of a seven-day

  • A new carrier takes off in capital

    Cambodia Airways, the latest passenger airline to enter the Kingdom, launched its first domestic flight on Tuesday. Flight KR801, carrying 145 passengers, left the Phnom Penh International Airport at 9:50am and landed in Siem Reap at 10:35am in an Airbus A319. Cambodia Airways marketing and branding