A deck of cards fans out in mid-air, close enough to touch, encouraging you to try your luck at the nearby casino tables. A hamburger appears to float just above your head, cheese melting temptingly on its holographic patty. Tennis shoes run disembodied across a sporting goods store, their logo and sale price hovering at eye-level.
Technology is creating new possibilities in advertising, and London-based tech firm Kino-mo has developed Hypervsn™ revolutionary eco-system that can bring your advertised products to life.
Hypervsn™ projection units display video content using rotating blades of LEDs that create a stunning 3D holographic effect, giving viewers the impression that the animated object is suspended in mid-air. Hypervsn™ video projectors are remotely controlled through the Hypervsn™ management platform that allows to create and schedule media campaigns, gather analytics, assign user roles and more. Hypervsn™ solution has already been used by companies such as Coca-Cola, McDonald’s, Pernod Ricard, Adidas, Louis Vuitton and Carrefour.
And now Hypervsn™ by Kino-mo is bringing this digital wizardy to Cambodia.
According to Mr. Vadzim Tsitou, Kino-mo partner in the Asia region, the company’s advertising solution could be exactly what local businesses need to set themselves apart.
“Hypervsn™ is a one-of-a-kind holographic visual solution with a lot of uses,” he explains. “It’s a brand new, more impactful way of bringing your message to the public. People start to watch Hypervsn™ ads and they just can’t stop.”
Mr. Tsitou said retailers have reported an average 30 percent hike in sales of goods, up to 47% increase in turnover and up to 35% increase in customers acquisition when they advertise using Hypervsn™ solution.
The owners of one clothing store said sales of a specific, high-end brand of coat surged 37 percent after they displayed its image in mid-air to shoppers.
“This solution was developed for the retail industry, and it’s a powerful tool,” said Mr. Tsitou. “Suddenly you see the ad and you’re amazed because it looks so real. It’s really influencing people’s minds.”
He added that the technology has uses outside retail as well, including the entertainment industry and educational fields, where he hopes to see Hypervsn™ blossom in the future.
Kino-mo entered the Southeast Asian market last November with an intent to establish local partnerships in each new market who will handle installation, maintenance, all necessary after-sale services and day-to-day upkeep of Hypervsn™ for the local businesses.
“We’re looking for local partners who are interested in growing with us in the region,” said Mr.Tsitou.
The Hypervsn™ projection unit can handle about 4 gigabytes of visual input and supports common video file format MP4. Business owners can type any message into the Hypervsn™ system and see their words appear in holographic form within five minutes.
The 3D hologram device can work 24hours 7days per week and the warranty for hardware is 5 years. Hundreds of displays can be managed remotely via Internet. Even the size of one display is just 57sm in diameter business owners can map them together to reach any necessary size of the image.
For the more complex designs, Kino-mo has professional 3D designers in house who work with individual companies and Kino-mo’s authorised local content developers to create holograms of objects best suited to each business, bringing rotating logos, specific branded products and special offers to life.
Soon Kino-Mo will be launching a database of nearly 1,000 pre-created 3D holograms for companies to load immediately into their Hypervsn™ set-ups, allowing them to advertise without the wait.
The company has great hopes for its technology in Southeast Asia, and for Cambodia in particular.
“The Asian market has a passion for new technologies, and our hope is this will be one of the strongest markets for us in the near future,” said Mr. Tsitou. “When we present our tech in Cambodia soon, we think it will do very well because Cambodia is such a young country, where minds are open to new ideas and possibilities.”
