I would like to suggest that your advertisement department offer some form of counseling
service to prospective clients in order to reduce the chances of having tasteless
adds appear in your paper. The recent advertisement by UNIVEST in the Jan. 29-Feb.
11 issue of the "Post" is particularly objectionable.
While the use of topical events may provide a convenient-although unimaginative-vehicle
for marketing purposes, the use of the words "Dry Season Price Offensive"
with the dynamite sticks in the accompanying graphics correctly directs our attention
to the insensitive mentality level of this company. Their marketing pitch might be
better suited to 4th of July sales slogans for hardware stores back in Any town,
USA, rather than for use in a country which has been ravaged by years of ferocious
fighting and concomitant misery which typify dry season offensives. To be sure, UNIVEST's
ad is definitely "offensive."