Logo of Phnom Penh Post newspaper Phnom Penh Post - Pepsi Joins Angkor Beer to Open Soft Drink Plant



Pepsi Joins Angkor Beer to Open Soft Drink Plant

Pepsi Joins Angkor Beer to Open Soft Drink Plant

Pepsi-Cola International has linked up with the brewers of Angkor beer to bottle

soft drinks at plants in Sihanoukville and Phnom Penh.

The new company, Angkor Beverage-60 percent owned by the private Cambrew company

and 40 percent owned by Pepsi's New York office-plans to start bottling Pepsi and

Seven Up at the Sihanoukville facility starting Jan. 1, according to Director John

Harper.

The ambitious plans include opening a new facility in the capital in 1994, which

will also produce the Mirinda range of soft drinks and sodas under a 10-year agreement.

Financial details were not available.

Angkor Beverage hopes to produce some 1 million cases (24 million bottles) of Pepsi

and Seven Up in the first year, with a refund on the 285 ml bottles.

A special soft drink bottling line at the French-built coastal plant has been completely

refurbished and new equipment installed under the direction of Pepsi technicians.

Concentrate will be shipped in from Cork, Ireland, but the joint venture will share

power, refrigeration and water treatment facilities with Angkor beer, which has just

gone on sale.

Company officials hope to sell the locally made product at about half the price of

imported Pepsi and Seven Up, on which the government currently levies a tax.

A distribution and sales team is already busy promoting Pepsi-with Seven Up to follow-with

the Pepsi logo quickly becoming a familiar sight around Phnom Penh.

Harper, who reckons the market is potentially enormous, noted that beer sales currently

outstrip those of soft drinks-almost unprecedented in a developing country.

He attributes this to poor promotion and marketing and the high costs of soft drinks,

which sell for about the sameprice as beer.

Pepsi says its product range leads the market in Cambodia, a position it enjoyed

in the early 1970s when the company had plants in Phnom Penh and Battambang.

Its main rival, Coca Cola, is also said to be eyeing the Cambodian market.

MOST VIEWED

  • Kingdom accepts Chinese vaccine, PM first to get jab

    Prime Minister Hun Sen said China would offer Cambodia an immediate donation of one million doses of the Covid-19 vaccine produced by the Sinopharm company. In an audio message addressing the public on the night of January 15, he said Cambodia has accepted the offer and

  • Reeling in Cambodia’s real estate sector

    A new norm sets the scene but risks continue to play out in the background A cold wind sweeps through the streets of Boeung Trabek on an early January morning as buyers and traders engage in commerce under bright blue skies. From a distance, the

  • Hun Sen: Lakes filled in for national developments

    Prime Minister Hun Sen has announced continued operations to fill some lakes in Phnom Penh to create land for developments, though he is against the unrelated practice of damming rivers or blocking waterways. Speaking at the inauguration of the Ministry of Public Works and Transport

  • Koh Preus upgrades 70% complete

    Initial construction of a nearly $30 million tourism infrastructure project on Preah Sihanouk province’s Koh Preus Island is “about 70 per cent complete”, according to an official with the developer. Heng Thou, construction site manager of Angela Real Estate Co Ltd (ARE), told The Post that

  • Local media loses a giant, and The Post a great friend

    Cheang Sokha, a gifted and streetwise reporter who rose to the highest ranks of Cambodian media and was beloved for his sharp intelligence, world-class humour and endless generosity, died on Friday in his hometown of Phnom Penh. He was 42. His wife, Sok Sophorn, said he

  • Cambodia, India agree to start direct flights, tourism exchanges

    Cambodia and India have agreed to start direct flight connections and promote closer tourism exchanges and cooperation in all areas after the Covid-19 saga comes to a close. The agreement was reached during a meeting between Cambodian Minister of Tourism Thong Khon and newly-minted Indian