The Phnom Penh Post officially launched its mobile app on Wednesday, a move CEO Ly Tayseng hailed as a step forward in the company’s audience reach, corporate growth and digital ambitions.
With the English version called The Phnom Penh Post and Post Khmer the Khmer version, the apps are available for free in Google Play Store and Apple’s App Store.
Tayseng said that with the apps’ launch, the public can easily follow the news on their phones and instantly share it with family and friends.
“Cambodians are on average 24 years old. They are digitally savvy, with most having at least one smartphone, which they also use to access news and information more than through any other means.
“By launching our app, we are keeping up with our growing readership by extending their access to the news that matters through a digital format. Now the public can get breaking news at their fingertips in Cambodia and globally,” Tayseng said.
However, he said diehard fans of The Post need not worry as the newspaper will continue to be printed in both languages.
He also thanked The Post’s loyal readers and customers for their continued support, and the digital team for their hard work over the past two months in designing user-friendly apps in two languages.
Chief Operating Officer James Ong said that to celebrate the launch of the mobile apps, special rates will be offered to advertisers. “The rates will run until July 31. We foresee huge potential for our advertisers to tap into the market with our audience base,” he said.
Ong said that based on a survey, the mobile apps are expected to attract at least one million downloads within a reasonable period.
“We will be promoting it through our Facebook page – The Phnom Penh Post for the English version and Post Khmer for the Khmer version – in-house newspaper advertisements, Twitter and our website,” he said.
The Khmer language website, he said, currently has 4.5 million hits, while the English version has 2.5 million. “With our mobile apps, we are confident we can attain even higher numbers,” Ong said.