Post Media Co Ltd, the owner of The Phnom Penh Post and Post Khmer, signed a memorandum of understanding (MoU) with the Siem Reap Tourism Club (STC) on Friday, to collaborate in supporting the tourism industry for sustainable development in the province.
Also launched at the event in Siem Reap was Post Watch, a news programme in English and Khmer that is the first of its kind in Cambodia and hosted on the fastest-growing video platform – Facebook Watch.
Signing on behalf of Post Media was its CEO and publisher Ly Tayseng, while STC president Philip Kao did so for his organisation.
During the event, which was attended by around 80 specially invited guests from the tourism and related industries, Tayseng said The Post and Post Khmer have grown markedly since the takeover by its new management 14 months ago.
“Both have grown into truly national newspapers that now have a presence in all the Kingdom’s 25 provinces. Last year we launched our mobile app, and soon we will revamp our website as well,” he said.
He said Post Watch, which was designed from the ground up to be unlike any other news programme in Cambodia, sources its material straight from the pages of the multiple award-winning Phnom Penh Post newspaper and shares the very best of reportage in an entertaining, bite-size format.
On the MoU, Tayseng said: “The fact is that if the STC’S members do well in the province and the tourism industry grows further, they will advertise in our newspapers and on our digital channels. This presents a win-win situation for all parties.
“This is why we are committed to promoting food and beverage venues and leisure activities, as well as new tourism destinations and offerings in Siem Reap, aside from the traditional draw of Angkor Wat,” he said.
Tayseng said all media channels under Post Media would help promote not just tourism but other businesses and industries throughout the Kingdom.
“We are also keen to expand collaborations with other industries. We are very aggressive in this and have already expanded beyond our traditional advertisers,” he said.
For STC, Kao said he is excited with the collaboration with Post Media as the club has numerous plans, including monthly networking events with organisers such as CAM Food Hotels and the Cambodia Chef Association.
He said the club is organising many events this year together with other stakeholders, such as a tree planting campaign, an initiative with Tan Kimsour, which is to kick off on Wednesday. There will also be tree planting events in August.
“At the national level, the STC will join the Ministry of Tourism to promote the Cambodia Travel Mart from October 11-16, while at the international level, we are arranging and organising potential investors from Singapore and
other countries to come to Siem Reap for tourism, investment and other business opportunities.
“That is why we are very excited with this collaboration with Post Media, and through it The Phnom Penh Post, Post Khmer, Post Watch and its other media channels.
“‘To go fast, go alone; to go far, go together’ – this has always been my motto, and now with this collaboration with Post Media, STC is certain that together, we will go far,” Kao said.