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Why Vietnam a magnet for Thai firms

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Nguyen Thanh Nam (left), director general of Sabeco, signs documents as he attends the auction of the brewer’s shares at the Ho Chi Minh City stock exchange in December last year. Thai brewer ThaiBev has invested $4.8 billion in the company’s Saigon Beer. AFP

Why Vietnam a magnet for Thai firms

The Nation (Thailand)/ANN: Thailand is being left behind when it should be learning from the success story to its east.

Vietnam has attracted a growing number of big Thai corporations to invest in its huge domestic market of 96 million people, a new trend that should be closely watched by Thai economic planners. While Vietnam’s GDP is half the size of Thailand’s – $223 billion to $455 billion in 2017 – its economy has for years been growing at a much faster rate, averaging 6-7 per cent per annum.

Given fresh economic and business opportunities beyond our borders, major Thai conglomerates including CP, ThaiBev, Central, Boon Rawd, PTT and SCG have lined up to invest hundreds of billions of baht in Vietnam.

ThaiBev, for example, recently announced plans to invest a combined $6 billion-plus in various sectors there, from beer and other beverages to retail and manufacturing.

Its biggest investment, $4.8 billion, is in Saigon Beer, in which ThaiBev acquired a 56-per-cent equity stake. That was followed by a $868-million investment in a major Vietnamese cash-and-carry retail chain. Berli Jucker, a unit of ThaiBev, has meanwhile invested in a multimillion-dollar glass-bottle plant and other ventures in Vietnam.

CP group is expanding its food and agriculture business in Vietnam with a $250-million investment plan for chicken farming and processing, among other ventures. Central, the retail conglomerate, has designated Vietnam as its “second home” market after investing a combined $1.5 billion over the past few years. Its latest investment plans, covering 2018-2022 and focusing on retail and other sectors, are worth $511 million.

PTT and SCG have boosted their investment in heavy industries as well as the energy and petrochemical sectors, while Boon Rawd has invested $1.2 billion in Vietnam’s beverage industry.

Other major Thai investors include the Amata group in the industrial estate sector; Gulf in the energy sector, the Wha group in industrial estates and B Grimm in renewable energy.

Obviously, Vietnam in the eyes of these Thai companies has a bright future, having opened up its economy to the rest of the world just a couple of decades ago.

First, it has a large domestic market of nearly 100 million consumers, which will fuel consumption and industrial growth in coming decades. Second, the country has a sizeable pool of labour, both skilled and semi-skilled, which will sustain its export-driven industries.

Thailand, on the other hand, is facing a rapidly ageing society and a workforce crisis stemming from decades of family planning and low birth rates. Together these will result in a steady decline in the number of workers and growing dependence on migrant labour.

Vietnam has also benefited from decades of relative political stability with its one-party rule, whereas Thailand has weathered years of political infighting that contributed to a slowdown in economic growth and private investment. At the same time, systematic corruption in Vietnam is said to be shrinking, and its provincial administrations have more authority than their counterparts in Thailand to grant promotional privileges to foreign investors.

Finally, Vietnam has a sharper focus on high-technology industries and belongs to multiple free-trade-agreement groups.

The upshot of all of this is that it makes sense for Thai and other foreign investors to boost their presence in Vietnam. Thai entrepreneurs’ growing interest in Vietnam underlines their advanced maturity in branching out to overseas markets and seeking new opportunities and profits. Yet an increasingly successful Vietnam also offers Thailand several lessons on what it takes to make a comeback on the regional stage.

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