Logo of Phnom Penh Post newspaper Phnom Penh Post - Autotrop eyes battery exports to Cambodia

Autotrop eyes battery exports to Cambodia

Content image - Phnom Penh Post
Autotrop has big plans to export its range of batteries to the Kingdom. post staff

Autotrop eyes battery exports to Cambodia

Malaysia-based Autotrop Sdn Bhd plans to penetrate the competitive Cambodian auto sector to promote its – Fujiya and Challenger – batteries and even plans to set up a local warehouse.

Speaking to The Post in the capital last Thursday, Autotrop’s director Gary Lim T.H. said the company sees Cambodia as a potential market for its products, which are used worldwide.

“Cambodia is growing very fast and we are targetting to sell automotive batteries, mainly the three categories – maintenance free, deep cycle battery and the conventional type,” said Lim

The deep cycle batteries caters for electrical appliances on boats, golf buggies, light industrial scissor lifts and caravans as well as commercial and recreational vehicles, said Lim.

The batteries met the Japanese Industrial Standards (JIS), Deutsches Institut fur Normung (DIN) standard and have qualified export packaging for the export markets.

The company participated in the CamAuto Expo 2018 where some 40 companies involved in auto parts, accessories and service equipment took part in the three- day event held at the Diamond Island Exhibition and Convention Centre in Koh Pich in the capital last week.

“We are looking for new markets and shifting from the domestic market (Malaysia).

Content image - Phnom Penh Post
Lim (right) displays the Fujiya battery at the CamAuto Expo. Post Staff

“We are looking for dealers here and opening a warehouse is an option. This will shorten logistics time and we can deliver to customers within a short period.

“There is a good demand for batteries in Phnom Penh and Sihanoukville, as the number of vehicles continues to rise."

“I am confident our products can sell in this market, it is built with Japanese technology and the brand has existed in the market since the 70s."

“Our prices are competitive and we promote quality products,” said Lim

In Cambodia, lead acid batteries have dual usage. Besides being used in vehicles, batteries are also used in rural areas, where there is no electricity, for lighting purposes.

According to a 2014 report by Research and Markets, a research agency, Cambodia’s lead acid batteries market is projected to be worth $239.4 million by 2019, at a compound annual growth rate of 10 percent.

“Most of the households in Cambodia use automotive batteries for lighting purposes leading to high replacement rates for automotive or mid capacity batteries in the region."

“Investments in automotive parts factories in Cambodia have opened the market for automotive batteries in the region,” said the report.

The Fujiya and Challenger batteries are manufactured by ABM, a subsidiary of ABM Fujiya Berhad and the batteries cater for a wide range of Malaysian, Japanese, Korean and European made vehicles, ranging from small passenger cars to buses and trucks.

At present, the company is operating four plants with a total production capacity of approximately 1.6 million units of batteries per annum, and targets foreign markets.

MOST VIEWED

  • PM to vet NY holiday dates

    The Ministry of Economy and Finance submitted a letter to Prime Minister Hun Sen asking him to formally set a five-day national holiday from August 17-21 to make up for the Khmer New Year holiday in April that was postponed. Finance minister Aun Pornmoniroth sent

  • Cambodia rejects UN rights claim

    Cambodia's Permanent Mission to the UN Office in Geneva on Friday hit back at David Kaye, the UN special rapporteur on the Promotion and Protection of the Right to Freedom of Opinion and Expression after he raised concerns over the repression of free speech and

  • Snaring may spawn diseases

    The World Wildlife Fund (WWF) has warned that snaring of animals has become a crisis that poses a serious risk to wildlife in Southeast Asia and could spawn the transmission of zoonotic diseases to humans. Its July 9 report entitled Silence of the Snares: Southeast Asia’

  • Ex-party leader, gov’t critic named as secretary of state

    A former political party leader known for being critical of the government has been appointed secretary of state at the Ministry of Rural Development, a royal decree dated July 9 said. Sourn Serey Ratha, the former president of the Khmer Power Party (KPP), told The Post

  • Residence cards set for over 80,000 immigrants

    The Ministry of Interior plans to grant residence cards to more than 80,000 immigrants to better keep track of them. The ministry announced the plan on July 10, following the results of an immigration census. “An inter-ministerial committee and many operational working groups have been set up

  • Kingdom produces PPE gear

    Medical supplies from Cambodia have been donated to member countries of the Asian Development Bank (ADB) to assist in the fight against Covid-19, said an ADB report published on July 9. The report stated that the supplies were donated as a response to global efforts to

  • Kingdom, US vow stronger ties

    At an academic forum on Saturday to celebrate 70 years of Cambodia-US diplomatic ties, Cambodian researchers and officials expressed hope of encouraging US investments and for that country to deepen and improve its bilateral relations. Held at the Royal Academy of Cambodia, it reviewed the past 70

  • ‘Single Portal’ integrated registration system welcomes nearly 50 firms

    Forty-seven companies have successfully registered via a newly-launched information technology e-business registration platform as of the end of the second week of this month, Ministry of Economy and Finance secretary of state Phan Phalla said. Six ministries and state-run institutions have been integrated into a

  • Battambang artist brings giant animals to life

    The giant reptile’s gaping mouth appears ready to consume its latest victim. It stands taller than a person and is incredibly life-like with authentic colours, a long spiky tail and detailed scales adorning its entire body. If it wasn’t 13m long, you may

  • Fifteen Cambodians from Saudi get Covid-19

    The Ministry of Health on Sunday confirmed 15 more imported cases of Covid. The 15 men ‒ all Cambodian aged 21 to 33 ‒ arrived from Saudi Arabia on Friday via a connecting flight in Malaysia. They were travelling with 79 other passengers, three of them women. The ministry said 80 of the