Logo of Phnom Penh Post newspaper Phnom Penh Post - Bangkok to host Asia Lifestyle Expo 2019




Bangkok to host Asia Lifestyle Expo 2019

Content image - Phnom Penh Post
Cambodian delegates attend the Hong Kong October Mega Show. Supplied

Bangkok to host Asia Lifestyle Expo 2019

Bangkok prepares to host the inaugural 2019 “Asia Lifestyle Expo” aimed at capturing the fast growing markets in Southeast Asia ‑ which is now home to about 630 million consumers.

“Asia Lifestyle Expo is a trade show positioned to feature a wide range of Asian-made lifestyle consumer products which are now in surging demand from the mass population and consumers in the Southeast Asia region.

“ASEAN which has been on a rapid economic growth and development in recent years has turned into a huge consumer market, it is now the world’s sixth biggest economy and the third largest in Asia,” Peter Cheung, Director of Comasia Ltd said at a launch ceremony media conferenc of the event in Hong Kong on October 20.

Hong Kong-based Comasia will team up with Thailand-based N.C.C. Exhibition Organizer Co Ltd (NEO) to host the event from August 21 to 23 next year.

The expo is riding high on the promising opportunities offered by China-led “Belt and Road” initiative, which is expected to further enhance trade among countries along the corridor. 

“What is more important is the fast-growing middle class population (in ASEAN), projected to increase by 400 million by 2020. We see this new trade show in Thailand to provide a good platform for sellers and buyers to take full advantage of this new market opportunities,” added Cheung.

Content image - Phnom Penh Post
Cheung says ASEAN will benefit from the trade show.

Thailand was chosen because of its ideal location in Southeast Asia, which is surrounded by fast-developing economies such as Cambodia, Laos, Myanmar and Vietnam.

“Thailand is the transportation and travel hub of ASEAN,  and its capital city Bangkok has two international airports with frequent daily flights connecting over 130 ASEAN and international destinations around the world,” he said.

The other advantage is that Thailand being the most popular tourist destination in Asia, it will no doubt be the most suitable place for a perfect blend of holiday and business at the same time.

“We are teaming up with a strong partner NEO to launch this new trade exhibition and NEO is Thailand’s leading exhibition organiser and venue operator. We can leverage on NEO’s strength and expertise in marketing and promotion, and its strong customer network and extensive buyer database covering Thailand and ASEAN,” said Cheung.

Meanwhile, speaking at the same event, N.C.C. Exhibition Organizer Co Ltd President Sakchai Pattarapleechakal said Thailand is well-equipped with venues, technologies, infrastructure, logistics and human resources, to host large-scale exhibitions.

Content image - Phnom Penh Post
Sakchai: Thailand is well-equipped to host the expo.

“Asia Lifestyle Expo 2019 might create more and more economic opportunities and revenues in both Thailand and Asean.

“It is an exceptional platform that will be creating and delivering different lifestyle products to ASEAN region and stimulate import and export industries in the region,” said Sakchai. 

MOST VIEWED

  • PM: West unfair to Cambodia

    Prime Minister Hun Sen released a message celebrating the International Day of Peace on Monday, saying that some major powers and western countries had been systemically cooperating to put political pressure on Cambodia as they did in the 1970s and 1980s. Hun Sen said pressuring

  • First ‘mobile kitchen’ in Cambodia enters service

    A catering company recently rolled out Cambodia’s first “mobile kitchen” – a $50,000 container capable of serving up to 200 people at a time. The kitchen is the brainchild of Seng Hok Heng Catering Services. At 4.4m-high, 6.8m-long and 2.4m-wide (expandable to 6.8m), the kitchen is equipped

  • Kingdom, China rebut basis for US sanctions

    The Council for the Development of Cambodia, the Ministry of Foreign Affairs and International Cooperation, and Tianjin Union Investment Development Group Co Ltd (Tianjin) have responded to US sanctions on Union Development Group Co Ltd (UDG), a Chinese-owned company currently developing the sprawling $3.8 billion Dara

  • ‘Bad news is an investor’s best friend’ – unlocking investment potential in Cambodia

    It is time to shop. Economic woes provide good pickings for investors if they know where to look The poem If, written by English Nobel laureate poet and novelist Rudyard Kipling for his son circa 1895, is widely perceived as fatherly advice for John who would

  • PM requests Russia’s Covid vaccine

    Prime Minister Hun Sen has requested that Russia provide Cambodia with its Covid-19 vaccine after the former announced it planned on mass vaccinating its population next month. The request came on Thursday through the prime minister’s Facebook page as he met with Anatoly Borovik,

  • Influenza breaks out in eight provinces

    Nearly 600 people have been infected with influenza in eight provinces in the past month, Ministry of Health spokesperson Or Vandine said. The ministry is advising extreme caution. A report released by Vandine on Saturday said the Ministry of Health observed transmissions of influenza between August 15