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Bangkok to host Asia Lifestyle Expo 2019

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Cambodian delegates attend the Hong Kong October Mega Show. Supplied

Bangkok to host Asia Lifestyle Expo 2019

Bangkok prepares to host the inaugural 2019 “Asia Lifestyle Expo” aimed at capturing the fast growing markets in Southeast Asia ‑ which is now home to about 630 million consumers.

“Asia Lifestyle Expo is a trade show positioned to feature a wide range of Asian-made lifestyle consumer products which are now in surging demand from the mass population and consumers in the Southeast Asia region.

“ASEAN which has been on a rapid economic growth and development in recent years has turned into a huge consumer market, it is now the world’s sixth biggest economy and the third largest in Asia,” Peter Cheung, Director of Comasia Ltd said at a launch ceremony media conferenc of the event in Hong Kong on October 20.

Hong Kong-based Comasia will team up with Thailand-based N.C.C. Exhibition Organizer Co Ltd (NEO) to host the event from August 21 to 23 next year.

The expo is riding high on the promising opportunities offered by China-led “Belt and Road” initiative, which is expected to further enhance trade among countries along the corridor. 

“What is more important is the fast-growing middle class population (in ASEAN), projected to increase by 400 million by 2020. We see this new trade show in Thailand to provide a good platform for sellers and buyers to take full advantage of this new market opportunities,” added Cheung.

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Cheung says ASEAN will benefit from the trade show.

Thailand was chosen because of its ideal location in Southeast Asia, which is surrounded by fast-developing economies such as Cambodia, Laos, Myanmar and Vietnam.

“Thailand is the transportation and travel hub of ASEAN,  and its capital city Bangkok has two international airports with frequent daily flights connecting over 130 ASEAN and international destinations around the world,” he said.

The other advantage is that Thailand being the most popular tourist destination in Asia, it will no doubt be the most suitable place for a perfect blend of holiday and business at the same time.

“We are teaming up with a strong partner NEO to launch this new trade exhibition and NEO is Thailand’s leading exhibition organiser and venue operator. We can leverage on NEO’s strength and expertise in marketing and promotion, and its strong customer network and extensive buyer database covering Thailand and ASEAN,” said Cheung.

Meanwhile, speaking at the same event, N.C.C. Exhibition Organizer Co Ltd President Sakchai Pattarapleechakal said Thailand is well-equipped with venues, technologies, infrastructure, logistics and human resources, to host large-scale exhibitions.

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Sakchai: Thailand is well-equipped to host the expo.

“Asia Lifestyle Expo 2019 might create more and more economic opportunities and revenues in both Thailand and Asean.

“It is an exceptional platform that will be creating and delivering different lifestyle products to ASEAN region and stimulate import and export industries in the region,” said Sakchai. 

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