Logo of Phnom Penh Post newspaper Phnom Penh Post - Heineken to spice up top-notch European Champions League final

Heineken to spice up top-notch European Champions League final

Content image - Phnom Penh Post
The exciting final between Liverpool and Tottenham Hotspur will attract millions of television viewers around the globe. Photo: www.deviantart.com/ezthevam

Heineken to spice up top-notch European Champions League final

Heineken will add more excitement to the 2019 UEFA Champions League final (UCL) this weekend. The Dutch beer company will host the screening event of the final match at trendy outlets in Phnom Penh and Siem Reap on June 1, as part of its marketing campaign.

Football fans in Cambodia can enjoy the big ticket event, the finals between Liverpool and Tottenham Hotspur, at the All Sports Bar and Cheer Bar in Phnom Penh and in Siem Reap, the Plus and Pub Street will be the venues.

The two English teams will contest for the coveted trophy at the Atletico Madrid Wanda Metropolitano Stadium (local time at 2am, June 2).

“Heineken has always been a global brand with rich history and a massive platform. For more than a century, we are standing for a lifestyle and celebration by build our recognition through major world event such as, the Formula 1, UEFA Champions League, UEFA Europa League, EDM (electronic dance music), and the iconic 007 (James Bond movie).

“The UCL live streaming aims to provide the football fans as well as Heineken beer consumer[s] to enjoy the experiences of this global platform,” Sokmao Kao, brand executive of Heineken in Cambodia told The Post.

Content image - Phnom Penh Post
About 300 football fans watched the European Championship final last year at All Sports Bar.Photo supplied

Following last year’s full capacity screening event, Heineken decided to screen the final this year as well.

“The main objective of this screening is to bring the message, that Heineken brand is a global platform, dominating in all entertainment factor. We hope that we can bring those electrifying experience to Cambodia,” said Sokmao.

Heineken has invited live bands, The Melody and Mustache Band and DJ’s to entertain the fans throughout the night. The special event will start from 9pm on Saturday and expected to continue until 4am the next day.

In the capital, the All Sports Bar located along Street 172 is preparing a variety of events to entertain its customers as it did last year.

Content image - Phnom Penh Post
Heinken actively promotes international sporting events in Cambodia.

“It is going to be a big event for us. We are expecting about 350 people and we are lining up activities like live band and lucky draws for our customers. There are a total of 15 screens in our place and we have been hosting major sporting events from boxing to cricket,” All Sports Bar manager Josephus Pinat told The Post.

Heineken will offer special prizes for lucky draw winners on the night. Those who purchase four bottles of Heineken pints, will get a coupon that entitles them to participate in a lucky draw during the event.

“Our choice to only do the live screening party in Phnom Penh and Siem Reap, was due to the popularity of the venue and also the outreaching level. At the same time, these are the two most go-to destinations for football fans for UCL in Cambodia,” added Sokmao.

MOST VIEWED

  • Draft law on state of emergency pending finalisation

    Prime Minister Hun Sen will lead a top-level meeting on Tuesdays to review the draft law on imposing a state of emergency. Meantime, he has decided to close all casinos in Cambodia effective April 1. In the press conference after the National Assembly met today, Hun

  • Stranded passengers petition UK for help

    Some 10,521 foreigners in Cambodia, the bulk being from the UK, have signed an online petition calling on British Prime Minister Boris Johnson and relevant officials to fly them out of the Kingdom. The petition is targeted at 15,000 foreigners. Among them are nearly 200 Europeans, the majority

  • Covid-19 Pandemic: Force majeure and legal consequences

    Is the Covid-19 pandemic considered an event of force majeure? The World Health Organisation declared the novel coronavirus (Covid-19) outbreak a pandemic on March 11. Following this declaration, the Ministry of Health and other ministries have taken various legal and administrative measures to prevent the rapid

  • PM set to mend ties with US

    Prime Minister Hun Sen has responded to US Congressman Ted Yoho, saying he is ready to improve Cambodia-US relations, and not take up issues of disagreements which have become a barrier between the two countries’ bilateral cooperation. His response to Yoho came after the congressman

  • Mysterious century-old structure found at bottom of Angkor pond

    The Apsara National Authority (ANA) has discovered a mysterious 1,000-year-old structure of a wooden building at the bottom of a pond after the Angkor Wat temple’s conservation team completed restoring its northern cave. The deputy director at ANA’s Angkor International Research and Documentation

  • NBC’s directive to restructure credit targeting four sectors

    The National Bank of Cambodia (NBC) on Friday issued a directive to all banks and financial institutions to restructure credit for loans in four priority sectors, a move lauded by the private sector. The directive aims to maintain financial stability, support economic activity and ease