Logo of Phnom Penh Post newspaper Phnom Penh Post - Helping hands: The Kingdom’s caring companies step up to tackle suffering

Helping hands: The Kingdom’s caring companies step up to tackle suffering

Content image - Phnom Penh Post
A second Almond Hospitality Group-led assistance drive was held on May 13. Supplied

Helping hands: The Kingdom’s caring companies step up to tackle suffering

With the economic effects of the Covid-19 pandemic bringing misery to many in Cambodia, the Kingdom’s corporate sector is stepping up efforts to help those in direst need.

Economic fallout from the Covid-19 pandemic has seen some of the corporate sector’s biggest players redirect their social responsibility strategies.

Some of the Kingdom’s most socially responsible companies have paused their marketing and advertising activities to channel portions of their budgets into assisting local communities contending with Covid-related woes.

From beverage producers and financial institutions, to fintech companies and restaurants, firms are reaching out to those in direst need.

“We at Heineken Cambodia take our obligations to the country very seriously.

“As the nation’s biggest contributor of taxes and as one of the nation’s biggest breweries, Heineken Cambodia is extremely active in Cambodian society, which is why we felt the need to help during these challenging times,” said Heineken Cambodia’s director of corporate affairs Anne Ollivier.

Anchor Beer, part of Heineken Cambodia, donated Covid-19 relief supplies to families living near the brewery in Phnom Penh this week, delivering rice, noodles, cooking oil, tinned fish, soap and face masks.

Content image - Phnom Penh Post
Heineken Cambodia director of corporate affairs Anne Ollivier delivers aid. Supplied

Some 1,800 relief packages were handed out during the four-day donation drive.

Digital financial services provider True Money is also generously playing its part.

Company staff delivered hundreds of food packages to residents living in Reussei 1 and Reussei 2 villages in the capital’s Stung Meanchey 3 commune, which was designated as the most affected area in Phnom Penh.

Food packages containing noodles, rice, canned fish, white radish and soy sauce, were handed over.

Content image - Phnom Penh Post
Anchor Beer handed out some 1,800 relief packages. Supplied

“We believe that we can thrive only if people and community around us thrive. Anchor is truly connected to the local community,” Anchor Beer marketing manager Fahmi Rajendra said during a recent donation campaign.

“This is a difficult time for all Cambodians, especially those who have been locked down in red zones.

“As a company that truly cares about all Cambodians, we are committed to helping our fellow citizens face these challenges so that we can get through this pandemic together,” said TrueMoney’s head of sales and distribution Sovath Dari Yavich.

TrueMoney, with a network of more than 10,000 agents, offers financial-related services to the unbanked and underbanked segments across the Kingdom.

And it is just not the big corporate players that have been racing to reach out to vulnerable communities during these testing times.

In the capital, Luu Meng, the CEO and founder of Almond Hospitality Group, and a group of private donors launched another food donation drive for the residents of red zones, one that included the delivery of some 300 food hampers.

Content image - Phnom Penh Post
Almond Group collaborated with the Muditha Foundation. Supplied

The second food charity drive of its kind last week was also carried out in collaboration with charitable organisation the Muditha Foundation, with the first held on May 6.

The Kingdom’s Covid-19 cases have passed 23,697, with 164 fatalities so far, the Ministry of Health recorded on Wednesday.

The government is vigorously implementing a mass vaccination programme across the Kingdom to curb the spread of the virus.

From February 10 to May 19, some 2.2 million people have been inoculated.

And as authorities battle to contain the outbreak, the Kingdom’s most socially responsible firms are stepping up to play their part.

“We applaud the efforts of the Royal Government of Cambodia, the Municipality of Phnom Penh and local authorities to contain the pandemic, and we want to ensure that we play our part too at this difficult time.

“This is why we have taken it upon ourselves to do what we can to help those in the worst affected areas,” said TrueMoney chief strategy officer Khoun Frandara.

Content image - Phnom Penh Post
Anchor Beer donated supplies to families living near the brewery. Supplied

Content image - Phnom Penh Post
True Money delivered hundreds of food packages. Supplied


  • Purging Sihanoukville’s past with a new masterplan

    Amid illicit activities, haphazard development and abandoned projects, the coastal city of Sihanouk province needs a reset to move forward. A new masterplan might be the answer to shake off its seemingly mucky image to become the Shenzhen of the south Gun toting, shootouts, police

  • Chinese may be first in tourism revival: PM

    Cambodia's tourism industry is gearing up to roll out the red carpet for Chinese travellers after Prime Minister Hun Sen on September 17 indicated that the Kingdom could soon throw open its doors to international holidaymakers vaccinated against Covid-19 – starting with guests from China. Cambodia Chinese

  • Four-pillar approach in reopening of tourism: PM

    Cambodia is drawing up a four-strategy approach to promptly restore domestic and international tourism activity and put the industry on a transition pathway to a sustainable and inclusive model that is resistant to future crises, according to Prime Minister Hun Sen. The prime minister made

  • Airline says ready for green light to reopen international tourism

    Sky Angkor Airline Co Ltd on September 21 said it is ready to transport South Korean and Chinese tourists to the Kingdom once the Cambodian government makes good on plans to reopen its borders to vaccinated travellers. The Siem Reap-based airline made the remark during a

  • Tourism concerns laid bare

    To ensure the success of plans to reopen the tourism market for international visitors, Cambodia must pay utmost attention to two primary determinants – the ongoing paradigm shift in domestic tourism services towards the ‘new normal’, and the factors influencing choices of destinations among foreign holidaymakers.

  • Cambodian bride ‘badly treated, held captive’ by Chinese man seeks help

    A Cambodian woman who travelled to China to marry a Chinese man there was “badly treated” by her husband’s family and then had to be rescued and will be returned to Cambodia to ensure her safety. The rescue operation came about after the 25-year-old