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Smart Axiata rolls out VoWi-Fi and eSIM to stay on top

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Smart’s two latest launches reflect it is gearing for 2019. Photo supplied

Smart Axiata rolls out VoWi-Fi and eSIM to stay on top

Cambodia’s leading mobile telecommunications operator, Smart Axiata Co. Ltd. launched two products – the Voice over Wi-Fi (VoWi-Fi) and the eSIM – to bolster its network footprint in the Kingdom as it marches into the new year.

Smart Axiata launched Cambodia’s first VoWi-Fi service, which allows its customers to make and receive calls, and SMS over any Wi-Fi connection. The commercial name for the new service is ‘Smart Wi-Fi Calling’, said a press statement released on December 17.

The technology allows customers with a 4G SIM card and a device supporting the service to use Smart for calls and SMS on any Wi-Fi network anywhere, anytime, seamless in the same way as if it were on a cellular connection.
Stjepan Udovicic, Chief Marketing Officer of Smart Axiata, said the launch was an important milestone to achieve Smart’s goal in offering the best mobile experience.

“As Smart continues to rollout 4.5G services throughout Cambodia, the introduction of Smart Wi-Fi Calling will further ensure reliable calls for all Smart customers in Cambodia and a completely worry-free experience when roaming abroad. Simply said, any Wi-Fi connection is now a part of the Smart network,” said Udovicic.

The product helps users where there is weak or no mobile signal, provided there is a Wi-Fi connection and users can make and receive calls in a way that was not possible before. Such calls will be treated as regular calls in Cambodia, he added.

On December 21, Smart launched the embedded SIM or eSIM, the first in the country, which enables its customers with an eSIM-supported device to enjoy simple onboarding process and use of two mobile numbers.

The eSIM is a global SIM standard that enables customers to load their SIM profiles without having to insert a physical SIM card into their device. It is also a key aspect of mobile powered Internet of Things (IoT) and connected devices which require out-of-the-box network connectivity at scale.

Thomas Hundt, CEO of Smart Axiata, said the launch of eSIM was another major landmark in Smart’s journey towards becoming Cambodia’s Digital Champion.

“eSIM is a key enabler to the next wave of technology that will further enrich our lives."

“Smart is proud to announce that our subscribers will be able to enjoy this new service and all its benefits. With this launch, we are putting Smart and Cambodia into the club of the most advanced countries worldwide,” said Hundt.

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