Logo of Phnom Penh Post newspaper Phnom Penh Post - YouAdMe to represent Cambodia at the World Fintech Fest in Singapore

YouAdMe to represent Cambodia at the World Fintech Fest in Singapore

Content image - Phnom Penh Post
YouAdMe’s head of business development Chai Zhi Ying receives an award at the ASEAN PITCHFEST in August. Photo supplied

YouAdMe to represent Cambodia at the World Fintech Fest in Singapore

Singaporean-owned YouAdMe that was launched in Cambodia has made it to the top 10 Asean SME finalists out of 514 submissions from 40 over countries for the Global Fintech Hackcelerator and Fintech Awards.
YouAdMe was the winner of the ASEAN Pitchfest 2018 in Cambodia.

The financial technology (fintech) awards at this year’s Singapore Fintech Festival, the world’s largest such festival, is organised by the Monetary Authority of Singapore (MAS).

The app-based platform slated to launch in 2019 will be partnering Cambodia’s leading payment provider as its payment partner.

Participating brands in the pipeline include Cambodia’s most popular food and beverage chains as well as all retail outlets in Phnom Penh’s upcoming smart city retail centre.

Game changer of future retail

YouAdMe democratises the media and marketing world by creating a level playing field for enthusiastic youths to pit their talent and creativity alongside the big boys in the industry, with equal opportunity to be recognised and rewarded.

On the other hand, small and medium enterprises will have quick and easy access to affordable and quality marketing solutions to help build their brand without the hefty price tags advertising used to entail.

Content image - Phnom Penh Post
Co-founders Bernard T. (left) and Jeremiah Lee. Supplied

Vision

YouAdMe aims to transform the retail landscape in Cambodia by creating an affordable and sustainable advertising channel for brands while encouraging consumers to meaningfully use their creativity and the power of their influence to value-add to the marketplace that ultimately exists to cater to consumers.

YouAdMe Co Ltd was started by Singaporean entrepreneurs Bernard T. and Jeremiah Lee.

Bernard, is a media veteran with over 20 years in the media and entertainment industry, having founded a multimedia production company, followed by 2 Digital Media Solutions agencies in Singapore and Cambodia, amassing an array of international brands under his belt.

A serial entrepreneur in the tech startup space, Jeremiah Lee is a leader in the real estate industry, with developments and partnerships across Asia (Singapore, Malaysia, Taiwan, China and Cambodia).

His mission is to transform and impact lives through technology, education and providing jobs.

Content image - Phnom Penh Post
Students crowd around YouAdMe booth. Photo supplied

With a firm resolution to help small medium enterprises (SMEs) cope with the increasingly competitive market in an ever-changing media landscape, the duo set up YouAdMe, an affordable and sustainable advertising solution to help businesses survive and grow while providing an avenue for enthusiastic youth to showcase and be rewarded

MOST VIEWED

  • NY sisters inspired by Khmer heritage

    Growing up in Brooklyn, New York, Cambodian-American sisters Edo and Eyen Chorm have always felt a deep affinity for their Cambodian heritage and roots. When the pair launched their own EdoEyen namesake jewellery brand in June, 2020, they leaned heavily into designs inspired by ancient Khmer

  • Schools drawn into Manet degree row

    Prime Minister Hun Sen stepped into the Hun Manet-Sam Rainsy war of words over the validity of Manet’s degree from the US Military Academy at West Point, set off by Rainsy’s claims that Manet had received a “second-class degree” or “honorary degree”. Hun

  • Cambodia records first Omicron community case

    The Ministry of Health on January 9 reported 30 new Covid-19 cases, 29 of which were imported and all were confirmed to be the Omicron variant. The ministry also reported 11 recoveries and no new deaths. Earlier on January 9, the ministry also announced that it had detected the Kingdom's

  • The effects of the USD interest rate hike on Cambodian economy

    Experts weigh in on the effect of a potential interest rate expansion by the US Federal Reserve on a highly dollarised Cambodia Anticipation of the US Federal Reserve’s interest rate hike in March is putting developing economies on edge, a recent blog post by

  • PM eyes Myanmar peace troika

    Prime Minister Hun Sen has suggested that ASEAN member states establish a tripartite committee or diplomatic troika consisting of representatives from Cambodia, Brunei and Indonesia that would be tasked with mediating a ceasefire in Myanmar. The premier also requested that Nippon Foundation chairman Yohei Sasakawa

  • Kampot tourism quay ‘90% done’

    Construction on Kampot International Tourism Port – a 4ha quay in Teuk Chhou district about 6km west of Kampot town – has fallen off track, reaching 90 per cent completion, according to a senior Ministry of Tourism official last week. The project is now planned to be finished