Consumers are trusting brands less and less, according to 2019 Edelman Trust Barometer Special Report. With data from eight major global markets, an overwhelming majority of consumers say that they value purchasing from familiar, trusted brands - over trendiness, and a wide range of other factors.
Even as e-commerce is continuously booming around the world, issues consistently plague members of the ecosystem in and out of the Kingdom. YouAdMe looks at the ABCs that are their main areas of interest:
Aspiring micro-entrepreneurs and social sellers who are well-timed with trends struggle with traditional business necessities such as capital and inventory.
Business and brand owners lack easy access and accurate information to enter or flourish in the market; and Consumers who are constantly on the look-out for more convenient payment solutions, and want buyer security, and coverage of faulty products.
YouAdMe’s new implementation of YouShop Social Commerce looks to connect, service, and value-add to the ABCs, assisting even the largest brand owners to bring their products into Cambodia, with their proprietary, in-house system managing their business needs.
Infinitely scalable, YouShop’s turnkey solution assists brand owners and social sellers with the same, core backbone that any good business requires - with services ranging from e-commerce inventory management, to fulfilment.
Banking on this new sector of the economy – micro-entrepreneurship, Bernard Teo,co-founder and group CEO of YouAdMe, comments that “We want our technology to enable the empowerment of Cambodians both in and out of the Kingdom. We want to help monetise their creativity and passion, support their micro entrepreneurship efforts utilising their knowledge and assets.”
With YouShop’s drop shipping model, sellers no longer need to buy their products upfront, or keep goods in stock. YouShop assists them to connect with brand owners and have their customer’s orders directly fulfilled by suppliers, manufacturers and wholesalers.
Zhi Ying Chai, group commercial director, elaborates that “Tapping into the vast network of YouAdMe, we put together, and are now building upon a network that boasts more than 100,000 consumers registered to advertise for brands they support. With more than 600 brands on board to run campaigns, we constantly look for ways to better blend marketing, advertising and selling.”
YouAdMe is a self-serve, app-based platform, looking to win the last mile of advertising by bridging the gap between brands and consumers in this digital era through word-of-mouth activities.
Having this natural synergy in place, they expanded the business model to empower users even more – allowing users not just to advertise now, but at the same time, drive and help sell for brands that they support.
Currently in its beta test phase, YouShop already has more than a hundred brands across Southeast Asia, alongside 300 registered social sellers from within the Kingdom.
As the latest iteration of the platform, YouShop is also looking to partner up with businesses and brands from all industries and verticals. Social sellers and potential online micro-entrepreneurs should definitely register and start their entrepreneurship journey.