Munich, a city in Germany, is the biggest celebrator of Oktoberfest in the world.

Every year, millions of people from different parts of the world come together to rejoice in the celebration of this fascinating festival.

In 2016, Oktoberfest was celebrated from the 17th of September to the 3rd of October in Munich itself, while other countries continue celebrating it all throughout the month of October.

Based on reports from the Oktoberfest council of organisers, up to 5.6 million people participated in this year’s festival.

It’s truly an honour that Cambodia had been invited by the Oktoberfest council of organisers to join the beer festival this year.

The Cambodian task force represented by Phan Soben, CEO of Ben Elderson, a company specialising in the monopolised importation and distribution of the German beer Hofbrau, had joined the festival for two days on the 26th and 27th of September.

Our task force was met with many new experiences from the festival. We will use these experiences to share with our fellow Cambodian citizens, in the hope that we can prepare the same festival even more spectacularly.

Regarding the German beer Hofbrau, or simply HB, it is known to be one of the oldest brands of beer among others in the world. HB was founded in 1589, in Munich, by a company named Staaliches Hofbrauhaus in Munchen – a government-owned company.

Recently, this popular international brand of beer was imported in to the Cambodian market by the company Ben Elderson, who obtained exclusive rights to import and distribute the product all over the country.