While high profile Cambodians used to travel overseas to shop for original name-brand products, today, there many of them are available here in Phnom Penh.

Kevin Tang, general manager of Campore Group based in Singapore, said that when the retail distributor opened in Cambodia in 2013 “our vision and mission to introduce name-brands to Cambodian people.”

He said that as the country’s wealth increase, people are now able to afford name-brands and are also more aware of style and fashion trends.

“These are examples of the natural progression of the people to know and associate with brands of premium products with everything they use and wear,” Tang said.

Campora has introduced 10 premium brands, such as Samsonite, The North Face, Lowerpro, JOBY, High Sierra, Victorianox and Vertu to the market.

Since July 2014, Campore has been operating a small boutique shop named Central Mall, located at the northwest corner of Central Market, the heart of Phnom Penh’s retail scene.

“At Central Mall, all of the products are 100 per cent original brand quality and the design look is superior, with a worldwide standard warranty,” Tang said, adding that 90 per cent cent of their customers are locals.

The company also operates the Vertu Boutique located in Sofitel Phoukitra Hotel.

Tang added that both locals and foreigners are attracted to the lower prices which are more affordable because of lower operating costs for management and rental prices.