Logo of Phnom Penh Post newspaper Phnom Penh Post - Crisp and clean: how Samsung stays ahead of the curve in 2015

Crisp and clean: how Samsung stays ahead of the curve in 2015

Media representatives enjoying the Smart TV’s brilliant picture and beautiful curve
Media representatives enjoying the Smart TV’s brilliant picture and beautiful curve at the Samsung forum in February 2015. SAMSUNG

Crisp and clean: how Samsung stays ahead of the curve in 2015

The annual Samsung Southeast Asia Forum which was held in Bangkok from February 12-14 suggested that the South Korean consumer electronics giant will remain a market leader in Cambodia and in the rest of Southeast Asia for many years to follow.

During the Bangkok forum which hosted guests from all over Southeast Asia, as well as Australia, Samsung presented high-tech novelties ranging from intelligent washing machines to smart phones, digital cameras, vacuum cleaners and sophisticated curved TVs.

With examples of technological leadership and consumer problem solving solutions, Samsung showed an unparalleled effort and capability to conquer all of the demands within consumer electronics.
These two novelties displayed at the forum made the biggest impression to Post Plus:

Beauty and brilliance: Smart TV with a curve
The brilliant picture quality of the new SUHD (Samsung Ultra High Definition) screens, most notably the SE790C, SD590C, SE510C and SD850 models, garnered the most attention at the Bangkok forum. The TV experience is incomparable. The curve supports a crisp and perfectly illuminated picture from all angles. Within a crowd of journalists, each watching the screen in turns, the images seemed to defy reality.

All the Samsung Smart TVs sold in Southeast Asia – big or small – come with content management systems available in Khmer, making it easier for Cambodians to pick their favourite series and movies.
“We heard the customer loud and clear,” said Brad Wright, director of Samsung Australia, while he demonstrated the merits of the new Smart TVs.

A washing machine with a built in sink
Orientation to customer needs was also the recipe for the new top loaded ActivDualWash washing machine.

The simple cleverness of the liftable sink in the ActiveDualWash machine
The simple cleverness of the liftable sink in the ActiveDualWash machine drew quite a crowd. SAMSUNG

Samsung conducted research and found that when it comes to laundry, the most tedious task is pre-treatment and pre-wash.

Most homes don’t have a sink in their laundry room, requiring home launderers to pre-wash elsewhere and then bring the items to the machine. The latest top load washer from Samsung solves this with an astonishingly simple, yet revolutionary feature: the top of the washing machine includes a built-in sink with a water jet and a gentle scrubbing surface.

The visible fun people had during the exposition when they tried filling the sink, emptying it into the machine and pushing the water re-fill buttons will most likely wear off. But not having to carry bundles of soaking wet clothes from the kitchen sink to the washing machine will certainly make less of a mess on laundry day.

All connected through the ‘Internet of Things’
How can offering state-of-the-art Smart TVs and innovative washing machines further cement Samsung’s position as a market giant? Well, with a trend-setting long-term effort, Samsung is leading in the development in the “Internet of Things” which allows different products to connect wirelessly.

Today, it is already possible to operate Samsung washing machines via a Samsung smartphone. When you are watching a movie on a Samsung smartphone, the movie switches onto the Samsung Smart TV when you arrive home.

The benefit of using Samsung products doesn’t only lie within the individual value of the product, but in the synergy of being interconnected.

Read in Post Plus next week how Samsung’s Southeast Asia Culture Connect project creates user generated content for smartphones to strengthen the region’s cultural identity.

MOST VIEWED

  • Chinese influx pushing locals, Westerners out of Preah Sihanouk

    Some within the Kingdom’s tourism industry have speculated that the recent influx of Chinese visitors may hinder domestic tourism as the price of accommodations in the coastal city of Sihanoukville continues to rise. Preah Sihanouk province, which has become a hotbed for Chinese investment

  • ‘Dire consequences’ from sanctions, warns AmCham

    American businesspeople in Cambodia have warned that any sanction against the Kingdom would have “dire consequences” that could push Cambodia even further into the arms of China. In a letter to US senators and representatives dated Monday, the American Chamber of Commerce Cambodia (AmCham) said

  • CPP: ‘Behave or Sokha suffers’

    The ruling Cambodian People’s Party (CPP) spokesman warned Kem Monovithya on Thursday that her attempt to damage “national reputation and prestige” would lead to her father, Kem Sokha, receiving even harsher punishment. Sok Eysan issued the warning as Monovithya, who is the court dissolved

  • Preah Sihanouk beach developments halted

    After receiving an order from Hun Sen, Minister of Land Management Chea Sophara led a team of experts and relevant officials to Sihanoukville to call a halt to the illegal development of a beach. The prime minister ordered the Prek Treng beach in Otres commune