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How the ASEAN Business Awards are decided

How the ASEAN Business Awards are decided

Each year, the ASEAN Business Advisory Council (ASEAN-BAC) organises the annual ASEAN Business Awards (ABA) to recognise outstanding ASEAN companies contributing to ASEAN’s economic growth and prosperity.

The ABA also showcases promising SMEs with the potential to be global players. ABA 2012 was the continuation of the successful “Inaugural ABA” organised in previous years.

Recipients are split into Large Companies and SMEs and are recognised in four categories: Growth, Employment, Innovation and Corporate Social Responsibility.

KPMG Cambodia was appointed as Strategic Partner. The Strategic Partner is normally one of the Big 4 accounting firms.

KPMG Cambodia was proud to be chosen as this year’s Strategic Partner having previously performed the role in 2010 through our Vietnam office. We have a presence in most of the ASEAN countries and used our network of firms to help promote the event.

The role of the Strategic Partner is to help implement the ABA framework and have the responsibility to screen the nominations and shortlist eligible nominees for interview.

KPMG Cambodia analysed the information provided by the nominees and short-listed the eligible nominations for on-site interviews. Following the on-site interviews, KPMG Cambodia provided a summary report to assist the judging panel to determine separately the award recipients. 

KPMG Cambodia screened nominations using the finalised qualifications and judging criteria approved by the ABA 2012 Committee.

KPMG Cambodia also contacted nominees via email and telephone to clarify their eligibility for the awards and to obtain additional supporting information for their applications. In addition, telephone interviews were also used to clarify the companies’ vision and strategy. From this initial assessment, KPMG Cambodia short-listed a number of companies to conduct onsite interviews.

KPMG Cambodia cooperated with KPMG offices in the other ASEAN countries (Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand and Vietnam) to conduct on-site interviews of the short-listed nominees.

In each respective country, KPMG partner directors contacted and arranged directly with the short-listed nominees for their on-site interview. The on-site interview allowed a deeper understanding  of the nominated companies and the awards they were applying for. Following the onsite interviews, KPMG Partners prepared summary reports for each nominee and sent them back to KPMG Cambodia.

KPMG Cambodia consolidated the results of the on-site interviews and reports from KPMG Partners in ASEAN countries, along with preliminary assessments to short-list and prepare summary reports for each short-listed nominee to provide to the judging panel.

The judging panel consisted of 10 judges from the ASEAN countries (one from each member country). The judges were provided with summary reports for all short-listed nominees  by KPMG in advance of their own assessment before the meeting.

The independent judging panel comprising of top business leaders, economists and academics from ASEAN countries gathered in Phnom Penh on September 28, 2012, to assess the nominations, which have been short-listed by KPMG.

The judges then decided on the 26 recipients, with three recipients for all categories except for SME Innovation where there are five recipients.

The winners will be announced at a Gala Dinner Saturday, November 17.


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